Episode 49 - Interview with Jeremy of Goodspeed Watches

Published on Thu, 03 Oct 2019 12:01:00 -0700

Synopsis

This is a podcast interview with Jeremy Burlingame, the founder of Good Speed Watches, a microbrand watch company. Jeremy talks about the design process and inspiration behind his new watch model called the Sonoma, which is a vintage-inspired chronograph. He discusses the challenges of starting a watch brand, making affordable prices, and getting feedback from the watch community on social media. The hosts, Andrew and Everett, share their positive impressions of the Sonoma watch prototype, praising its looks and value proposition. Jeremy also touches on his personal interest in vintage technology like calculators with red LCD displays.

Links

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Transcript

Speaker
Andrew	Hello, fellow watch lovers, nerds, enthusiasts, or however you identify. This is the 1420 Podcast with your host, Andrew. I'm a good friend, Everett. Here, we talk about watches, food, drinks, life, and other things we like. Everett, how are you?
Everett	You know, I'm doing great. We, we pre-funked a little bit. We've been drinking White Claw. No laws when you're drinking the claw. You know, I've never tried this stuff before. Me either. This is my first, my first White Claw experience.
Andrew	Mine too. Mostly because I'm a former Anheuser-Busch employee. And this was a big competitor of ours. And I have, so recently as this week, made fun of friends for drinking White Claw. And I owe him an apology tomorrow.
Everett	Yeah, you do, because it's fantastic. This black cherry, I just cracked a black cherry.
Andrew	I just cracked a ruby grapefruit. We'll see how this is.
Everett	All right. I feel a little bit like... Oh, it's delightful. I feel a little bit like a basic bitch drinking White Claw.
Andrew	Oh, we definitely are. You're on keto, we're drinking White Claw. I mean, it just doesn't get any more basic than that.
Everett	Two grams of carbs, a hundred calories. I could drink 12 of these things.
Andrew	I feel like I want to put my Ugg boots on. I'm wearing my Ugg boots. And just, yeah, get a PSL in the morning. Andrew, how are you? I'm good. I am worn out. My body's kind of exhausted. It's been a very physically exerting week, but I'm telling Like I'm going to find my second wind because Friday night I'm going to leave from work. I'm going to go hunt for the weekend and it's going to be terrific. I cannot wait. Uh, my hunting partners, uh, did bag an elk on Friday, which I was super excited for them and simultaneously really disappointed for me for not having been able to be there and share in that experience with them. Was this Nate? Yeah. I saw his picture. Yeah. It's a good elk too. And it's a long hike. I know exactly where they killed that elk and I'm not envious of the, uh, multi miles, like thousand, plus foot elevation gain. It's gnarly, is it? Yeah. I'm, I'm glad I wasn't there for that part, but I'm disappointed I got to, I missed out on the experience. So, but that being said, you can't go on, you got a podcast to record my friend and I will be back in time for it. I will be, uh, still stinky and probably still in first light and that's okay.
Everett	Well, uh, I'm also tired for, for different reasons, nothing physical, just moving. I was in California. Not moving to California. No, no, no. In motion. Physically moving around the country. Uh, uh, in California, I've spent some time just, just a bit north of here this weekend. It's just been, you know, sleeping in hotels and brutal. So I'm also tired, but I got a good night's sleep last night. I woke up and I felt invigorated and ready to, to record a podcast because I've been so excited about this one.
Andrew	Me too. I have so many questions.
Everett	So we actually have, as per the usual, we've got a guest on the line here. Per the new usual.
Andrew	Per the new normal. You guys don't have to deal with just me and Everett anymore.
Everett	We've got a guest on the line. We've got Jeremy Burlingame of Good Speed Watches. Jeremy, how are you?
Jeremy Burlingame	Hey, I'm doing great. How are you guys? Sounds like you're tired and excited.
Andrew	Yeah, a whole suite of emotions.
Jeremy Burlingame	Right. Yeah, it's good.
Andrew	All right. On a side note, what are you drinking right now? If you are, or are not.
Jeremy Burlingame	Yeah, yeah, yeah. No, I actually have a, it's a Pacifica, right? The second one earlier was a Sierra Nevada, so. Which Sierra Nevada? It was the Torpedo. Good call. Oh yeah, that's a good one. Yeah, kind of heavy, but it was good, yeah, yeah.
Everett	That's a good one. I'm a big fan of the OG green label, Sierra Nevada.
Jeremy Burlingame	Mm-hmm. Mm-hmm.
Everett	Yeah, the Pale Ale, yeah. So now you're actually pretty close to those guys, right?
Jeremy Burlingame	Yeah, Chico's not too far from here. We're there about an hour and a half or so north of us. So I'm in Sacramento. Um, so, um, yeah, we have to have kind of the full line of all the, the, um, their beers and the rest of the grocery stores and stuff.
Andrew	Do they have cool special releases that are local market only?
Jeremy Burlingame	I think they probably do. I mean, you know, they did, you might have known about the disc special release. after the Paradise Fire that kind of destroyed the entire town. It is a special release for that. And they actually shared the recipe with a bunch of other breweries and then donate all the profits to relief efforts and that sort of thing. So there's there's that. And that was really hard to get a hold of. But I actually did get a bottle.
Everett	So and good, I assume.
Jeremy Burlingame	Yeah, it was good.
Everett	Yeah, it was very good. Now, there are there even if it wasn't, I mean, come on. They're a pretty environmentally conscious company, I think, right? They were one of the first breweries in the U.S. to go zero waste. I think that sounds right. Zero emissions. They sort of capture their CO2.
Jeremy Burlingame	Still family owned, too. They're still family owned. I think at one point, Anheuser-Busch tried to buy them for some ungodly amount of money and they said no. They were like, yeah.
Andrew	A few companies survived that and they're still killing it. I have to say, I'm only recently, as I'm sure you heard, I'm a former Anheuser-Busch employee. I'm only recently re-warming up to non-Anheuser-Busch beers. Okay. There's a lot of ill will. He drank the Kool-Aid. Well, I mean, they paid my bills, so they kept the lights on. So I will pimp Bud Light until the day I die because they kept my lights on for several years.
Jeremy Burlingame	Right, right.
Everett	I understand. And because it's a damn fine drinking beer. It's drinking beer. Yeah, yeah, yeah. Well, Jeremy, so You, you, your company is good speed watches.
Jeremy Burlingame	Yeah. Tell us about it.
Andrew	Who are you?
Jeremy Burlingame	What are you doing? Yeah. Yeah. So, um, you know, I started good speed. I, you know, I'm not the first guy to start kind of a vintage G moto sport chronograph watch brand, um, that borrows on styles from the fifties and seventies. Um, but I think we're, the reason why I wanted to start good speed was because I wasn't, super enthusiastic about all the other offerings that were out there. Um, either they were, I don't know, a little garish in my opinion with like green starburst dials and matching bezels, or they were $600 for a quartz movement. And it was kind of like, I don't know, I don't know about that. Um, so really I wanted Zion Watch for myself and kind of with the hopes that it would resonate with Everybody else that there are other people like me who kind of wanted to watch that had some vintage look to it but modern components at an affordable price. So that's, you know, that's where kind of the idea started from, and So the Sonoma is coming out next three weeks from yesterday. Actually, this Kickstarter will start.
Everett	Well, and you know, so these guys are going to be hearing this on October 3rd.
Jeremy Burlingame	That's true. We're going to release it on October 3rd. Four days from now.
Everett	That's right. Exactly. Four days from right now when you're hearing this.
Jeremy Burlingame	Four days from now. You'll be up.
Everett	Four days. But we are. We're back in time a few weeks. That's right. That's right. So the Sonoma, I guess, is theoretically your inaugural watch, although it's not your inaugural watch. You had another watch that went to Kickstarter. So tell us, tell us about that.
Jeremy Burlingame	Yeah, you know, I think I learned a lot from the first watch we had out, it was about almost a year ago. Almost a year ago, exactly. I believe the Kickstarter went live on the Petrol on October 19th. And it was surfboard style, kind of Yima rally graph infused design. And, you know, I think I learned a lot. It wasn't successful. It didn't hit the goal. The goal I think I'd set was in the low 20,000 range. At one point hit up to, I think, $16,000. So we were about 5k short of the target. And so I learned actually quite a few things about rolling out a lot. I mean, I think that one of the challenging things about probably starting any company, but you know, I think I mean, especially for starting a watch brand is, there's like a lot of different jobs and a lot of different hats you have to wear. And each hat is like its own career that people specialize in, you know, photography, product design, marketing, um, you know, sourcing, sourcing from either, uh, external vendors and all that kind of stuff. So, um, I think kind of the petrol was a good stomping grounds of, how to kind of initiation into all that. And I hope that I've learned quite a bit from that experience and with the Sonoma, I'm kind of making some changes. So one of those examples would be the amount of options and kind of the product, kind of varying the product to the different types of consumers that exist out in the world. So with the Sonoma, we have the mechanical movement and also a quartz movement. Cause there's going to be people who don't care about the movement and they just want a cool looking watch and they want the best price they can get. And then there's folks who wouldn't ever buy a quartz watch cause it's a sin to them and it has to be automatic or mechanical or die. And, um, you know, it doesn't, it like lacks a soul if it doesn't have gears in it. Um, so, Yeah, so that's, you know, that's kind of a piece of kind of a holdover for something that I picked up from the petrol. So, yeah.
Andrew	Yeah. I love all that. One of the things you said is you want to design a watch for yourself. And that's seems like such a that's such a common thread in some of the best watches that we see get released from small brands and from startup brands as people just pouring their passion for something that they want to do because there's just no way you were the only person who wants that. Uh, and I think that shows in, in, in these, in, in small brands and especially like your, like, like yours. When I, when I saw the, the petrol, I, I was in love. My, my first thought was, okay, it didn't get funded, but how many of them are there and how do I get one?
Jeremy Burlingame	Uh, yeah.
Andrew	So to take it back, sorry, I know we moved forward a little bit, but I want to go back. I want to, I want to learn more about what is Goodspeed watches. Is it just you? Do you have a team? Do you collaborate with folks? I want to, I want to learn a little bit more about, about you and your company.
Jeremy Burlingame	Yeah. So, I mean, it is just me. I mean, for the most part, you know, I have some buddies who, you know, are kind of like an inner circle where I'll bounce ideas off of when it comes to logo placement, fonts, and that kind of stuff. I'll send them renders and say, what do you think of this or that? But for the most part, you know, kind of the buck stops with me. However, I'll say that I've really, more so than any other platform, like Instagram has been a great way, almost has this like huge focus group to get fairly real-time feedback on something, whatever it may be. So, you know, I, after the petrol didn't fund, I kind of like thought, well, maybe this isn't going to, maybe this isn't going to work. And, and then the weather started getting sunnier and I started thinking, well, I don't know that with that came kind of a new sense of optimism. And I started designing and kind of mocking up what the Sonoma would look like. And Um, you know, that's when I put up those first renders, um, back in, back in mid May or so. And, you know, got like a huge response, you know, like a bunch of comments and, uh, likes from, from everyone who already knew of me from, from, uh, petrol. And, um, you know, that kind of was a great, uh, feedback loop on this is a, you know, this could be a winning combination of looks and price and,
Andrew	So you're doing instant feedback market research on your renderings. And is that what I think I understood?
Jeremy Burlingame	Yeah. I mean, basically, I mean, I only posted the one version, but a good example of the feedback is, so originally I created the kind of the silver case with black bezel and thought, okay, that's cool. Let's also offer a PVD version, because I had a Heuer Reference 12 watch with the PVD case, and it was really cool. So, okay, let's throw it back to the PVD. Don't see that a ton anymore. And that's one of these Gen 3 Octavias, right? Yeah. Yeah. So, okay. So we did that. And then I thought, well, Pepsi bezels are cool. So let's do a silver case with a Pepsi bezel. And I put those three renders up on Instagram. And, um, one of the first comments was, you know, it'd be cool if you did the black case with also Pepsi bezel. And it was like, Oh, duh. I mean, okay. Yeah. I mean, sure. Why not? We'll do four. Then they have the two of the same case color, two of the same bezel color color that That makes sense. Why didn't I think of that?
Everett	And it helps with practical things like MOQ, I would imagine, as well.
Jeremy Burlingame	Yeah. Yeah, it does. So, you know, that was a kind of a piece of how leveraging this watch community to help influence design decisions. And then there's kind of a point in time, though, where designing a watch is not like a Wikipedia page where everybody gets to have feedback into the outcome, because at the end it might look like a bunch of mess, garbage of a watch, you know?
Everett	Sure, or you're just going to wind up with a sub-homage, a black-on-black sub-homage. Yeah.
Jeremy Burlingame	Right. Sure. Which would be cool. Exactly. Right. So, yeah, I mean, you know, like two weeks ago I got like, oh, you should change the font. It's like, the font's kind of a done deal. Like, you know, unfortunately that's really not going to change at this point.
Andrew	There's so little font on here.
Everett	I assume you like the font.
Jeremy Burlingame	Yeah, I thought it looked cool. You know, one of the things I wanted to do was, especially with the script on The Good Speed, was just to kind of make it a little bit more artistic than informational, if that makes sense. And so that's why I chose that script. font to kind of show the brand.
Everett	Well, and we're going to have a whole bunch of questions about your design, too. So I think I'd like to get into just a little bit more. So we've talked about Goodspeed. We've talked about the petrol.
Andrew	I'm sorry, I have one more.
Everett	Oh, man. Yeah, I and I have this. He does this.
Andrew	What do you what training do you have? Like, what do you do for a living? Because I assume this isn't your full time job that You're able to, that this is able to be the product of your brain.
Everett	That's the question I was going to ask. No, it's not. It's the question I was going to ask. It's not.
Jeremy Burlingame	All right. Well, um, I have no formal training in design or watch horology or any of that stuff. Um, I, uh, I do have, I have an MBA degree. I got a psychology degree undergrad, and then I went and got an MBA degree. Okay, so you're like us. Boston University. Yeah. And because undergrad in psychology pays almost nothing.
Everett	Did you say you got your MBA from BU? Yeah. So you're one of the smart people.
Jeremy Burlingame	Well, yeah, it went okay. So we moved over there, lived in Boston for a couple years, experienced whiteouts and real weather, I guess they'd say, all four seasons. And yeah, yeah, it quickly is. I'm from California, California, so I know what, you know, sunshine looks like, and I like it. And so we moved. Yeah, we moved back, my wife and I. And, and so I've been in health care, actually, for the last maybe seven years as an in a product improvement, performance analysis, kind of capacity.
Everett	Are you on the supply side then? You're in the hospitals? Are you in insurance?
Jeremy Burlingame	So originally I started in the hospitals and I worked for UC Davis and their patient satisfaction department. I was kind of the entire department and And then, uh, after that just went over to the insurance side.
Everett	You know, we, what we notice is these folks that get into watches, typically the, the jobs they have are not, are not jobs. I mean, some people, but by and large, we, we find that people are like, I was doing this thing that had nothing to do with watches, but, but I had this passion.
Andrew	And there was a void and I was going to fill it.
Jeremy Burlingame	Yeah. I mean, that's a big piece of it. I think, um, you know, I think, And having kind of an outlet is a good thing. And I think that may be a piece of what's going on. Obviously, I was kind of a watch nerd. And really, it really does come down to, I just wanted to watch that I wanted to wear that wasn't super pricey, that wasn't super lame, and like nothing against any brand. I don't think I would wear it. Like it looks neat, but I don't think I would wear it. I say that all the time on here. Yeah. So, you know, I just wanted a watch that I would wear. And, um, um, so that's kind of what kind of started all off. And, um, yeah, it's been, it's been interesting. It's been fun. And, um, yeah, it's been, it's been, it's been, it's been fun. And, um, yeah, it's been, it's been, it's been, it's been fun. And we'll kind of see, we'll see what happens in a few days.
Everett	And so we talk a lot about, I mean, the emphasis of our show is affordable watches, right? So I think that usually means watches that are at or around a thousand or less. That that's sort of the, you know, the quote unquote affordable price range, I think. But you're making watches that are that are actually really, really affordable.
Jeremy Burlingame	Yeah.
Everett	So, so how, so, I mean, how, A, how difficult is that? And B, how did you, how did you get to where you are in terms of pricing? And I imagine your margins are razor thin. So can you talk a little bit about how you got to your price and, and how that works for you and your business?
Jeremy Burlingame	Yeah. Yeah. Margins are razor thin. Yes. You know, I mean, part of it is I'm hoping to make, I mean, part of it is, is this, I thought the petrol was going to work and it was going to work out and I was going to sell, you know, I had limited supply quote at 1500 watches. Okay. So I thought I was going to sell a lot of those watches. Um, and that didn't happen. And, and at that point I really thought, well, this is, I guess this is over. Um, I guess that's it. And, um, and so I gave up, I didn't like monitor, I didn't look at Instagram for six months after that. And, uh, it was about that point that I started getting back into it and thinking like, well, you know, I think there's still something here. I still had like almost none of my followers left, even though I hadn't posted anything in six months. And, um, so part of the pricing, uh, to get to the question about the Sonoma is, pricing to establish the brand and to, you know, establish who we are in the market, create a watch that people want to buy, that is affordable. And they say, well, at that price, how can I not buy two? So that's, that's a piece of it. I think, you know, if If so, we are limiting supply to 400 on the quartz and 400 on the mechanical, regardless of any color variance within those two buckets. But you know, at that level, there'll be enough money that I can, it's worth my, you know, passion to kind of fulfill and do all this fun stuff like designing watches, but not so much that I can like quit my job and retire to Costa Rica or anything like that, you know, like, um, it's just enough. So it's makes it kind of worth it to, to do a, another watch, um, or to bring back the petrol next year, uh, some kind of limited capacity and that sort of thing. So, um, so yeah, and you know, another piece of it is really looking at where I can cut costs, uh, and do, kind of everything myself and not outsource every component of watch production and design and everything. So not outsourcing the photography, not outsourcing the marketing. Um, you know, I have lots of folks contact me to say, Oh, we can help you launch your Kickstarter. It'll just be a 30% of total profits and $5,000 down. up front. It was like, sorry, that's like completely outside the budget. I won't make that much money on everything.
Everett	That is my margin.
Andrew	Right. We will do it for $25,000 and $4,000.
Jeremy Burlingame	Right, right, exactly. Yeah, so you know, that was a piece of it too, was to really strip back everything that was going to cost to produce this watch and to market it so it's not like a tree falling in the woods. with no one listening. But still trying to be effective at the same time. So there's like kind of a yin yang thing that's going on there.
Everett	Well, and so with regards to the Sonoma, and something I wish we would have done earlier, but assuming at this point people are like, all right, I'm meeting Jeremy. I'm happy to hear about him. This sounds super interesting. If folks at this point are trying to pull up your pictures, how can they find you on Instagram and what's your website?
Jeremy Burlingame	Yeah, so Instagram is at Good Speed Watches and the website is www.goodspeedwatches.com. Piece of cake. Yeah, pretty simple. Got everything up there for the most part.
Everett	And so in terms of pricing, on the Sonoma. You've got the two models. You've got a quartz model and you've got a mechanical. The quartz model has which movement? It's a Miota 6S21. So 6S21. And then you've got the ST1901, I think, in your mechanical. That's right.
Andrew	I love that diversity, by the way. That was one of the first things I said as I was looking at these, that I absolutely love that you gave consumers that option.
Everett	And so where are we? Where are we with pricing and those on those?
Jeremy Burlingame	Yeah, sure. So the pricing is going to start. We're doing this like three tier kind of bracket system. The watches are all I've had some people ask me because I guess the tier sounds like different things. And I tell them it's the same watch in every tier quote tier. The only difference is the price. So the idea is you get an earlier you're going to be a better price than if you get in later. So the first tier, it's limited 35 watches of quartz 35 mechanical. It's 135 quartz 275 mechanical, free worldwide shipping with that price.
Everett	Yeah, that is Insane.
Andrew	Yeah.
Everett	That's insane. And I don't mean that in a bad way. I mean, it's just a crazy good deal. I think you said earlier, I wanted to be able to price these watches at a level where people thought I'd be silly not to buy that. And I think you're there.
Andrew	That was literally the thought that I had when you said those prices.
Everett	I need to buy two of each. $135 is like Macy's counter Timex prices.
Jeremy Burlingame	Right. right that's yeah and i mean if you look so going back a little bit to trash talking this watch is made the exact same factory that some other very popular micro brands are made at it's the same place there's another brand it's the same um miyota movement they're charging 300 for the quartz um so i mean i think ours look cooler so um You know, that's the only place I didn't scrimp on, you know, the photos, most of we are done by myself, the website completely done by me. The watch was not made in my basement, um, by a non watch guy. It's a really nice watch, um, from a really great company.
Everett	You know, it's fantastic. And so you sent us a copy of this and, uh, we took some pictures when we had it and, and, and we're going to not have this. at the time this post, but we're going to, we're going to book some pictures and we'll be posting them. We've got a PVD version of the Pepsi, um, of the Pepsi mechanical. So the mechanical Pepsi PVD version, and I'm going to just back up what you said, because I think Andrew and I were both, you know, we, we don't, we don't always know what to expect. A lot of people send us watches. Some of them are listeners. Some of them are brands. Um, And we don't always know what to expect. Sometimes watches totally underwhelm us. And this happened a couple of times, um, where we got it and we're like, that's fun. And I'd wear that, but it's underwhelming. This is not that this is, I think we probably both expected and I won't, I'll let Andrew speak to his own, um, opinion, but, uh, I was actually pretty blown away. Um, at what you were able to do with your margins on this, the, The level of finishing, you know, to do a good PVD finish too is a challenge, right? Which you probably know better than I do. But the polish, the PVD application to the polish is perfect. And the brush surfaces, the finish has got to be so good to get that PVD to lay well. And you totally nailed it here. And I know you didn't do it yourself, but those tolerances are higher on a PVD watch. And there's nothing here that I can see that makes me think this was a hastily crafted watch.
Jeremy Burlingame	Yeah, I appreciate that. Thank you. Yeah. I will effing cool. Like this, okay, this is a nice watch. I'll be happy to wear this and to rep this and to, you know, put my name on this.
Everett	It's fantastic. It's fantastic. So there's some pretty obvious comparisons to make when we look at this, but there's also some liberal use of artistic license on some of the specific elements here. So this is, in my mind, and you can feel free to correct me if I'm wrong, but in my mind, this is a a very sort of generous homage to that Gen 3 Octavia case, that cushion case, totally different than the Octavias before it. And this is clearly that. Can you talk a little bit about your design process in terms of making a watch that is obviously not know, you're not using the same dyes or anything. How do you get there? What was your design process like? How did you get to where we are looking at this watch in front of us right now?
Jeremy Burlingame	Yeah, you know, it, um, yeah, it's, it's, it's definitely inspired by that Octavia in a lot of ways. I didn't, I don't want to make You know, there's some brands that are like an exact replica, except it's got a different brand name on it. I didn't want it to be exactly that, but I didn't want to take it, like take a cool design and then like F it up and, and totally change it also so that it was like, well, you took like the worst parts of the original and then you bought, you know, that kind of thing. So, um, So yeah, you know, there was actually I posted on my Instagram to there was not TV, it actually came out in the early 80s. It was just before the tag acquisition. And it was called the Octavia diver. And I think the ref model reference was 11063 p. And it has a lot of these same elements that I drew in the watch. There's some speculation about how rare that watch was is, um, caliber 11, which is a fairly popular Hoyer aficionado website claims. There was only 10 of those made and that they were made by executives from leftover parts just before tag came in and like changed everything. Um, I don't know if that's how true that is, but, um, anyway, so, you know, that's a P you know, there's a lot of kind of, um, similarities between this and that watch. Um, But yeah, so making the changes to the watch and kind of designing it was a really free flow process where it was like You know you go to you know, for example you go to like I'm not gonna invent a font So go to a font website and you just start you can type in the word that you want and it'll render that font in every single Font that they have in their database. They have like 40,000 fonts in there And you just scroll through until one looks like, oh, that's cool. Okay. I can see that being okay. That could be the chronograph, um, script at the bottom of the dial. All right. Um, and, um, so that, I mean, that's kind of the process that I do, you know, went through, um, with this watch, with the petrol, um, just going through font choices and, um, you know, choosing the, choosing a hundred percent free font. You don't need to charge a licensing royalties for, and, You can use for commercial use and and all that and How about and then just case design? Yeah, how about case design? Uh-huh. Yeah, I mean I think For the case. It was just it was looking at those it was looking at those Those vintage lawyers and and saying I want something like this. I personally I mean, I wanted this watch to be in 42 millimeters, as it is. And there's going to be people that go, that's cool, but you lost me there. The maximum I'll go is, I mean, I got this for the petrol too. They said, you're making a vintage inspired watch, but you're putting it into a modern case size. And, and you lost me. And my response was that was kind of like half the point a little bit.
Andrew	That's the balance to be struck when you're looking at vintage inspired watches is you, you, you have to find that vintage aesthetic, but also match it to the modern consumer. And Ev and I both are down with the 36 to 38s, but I think we're in a minority in general watch consumers.
Everett	And I'm wearing a Speedmaster Professional on my wrist right now that I had to get hit by a car to buy, but I mean literally in a crosswalk, people. But this is a watch that's virtually unchanged since you know since like the 19 1950s and yeah It's 42 millimeters. I mean these two are very comparable. What was the size on that on that Gen 3 Octavia I?
Jeremy Burlingame	Believe was 40 So a little bit smaller Mm-hmm. Yeah, I mean I think I You know, there's obviously there's going to be a there's going to be a case size that fits. I don't know, 60 percent of the population fits in the sense of I will buy that and wear it. And then there's going to be case sizes that are too small and there's going to be some that are too big. I mean, I've had there was a person who comments on my Instagram and said anything under 44 is for girls. It was like, OK, well, that's that guy. That's one opinion. Yeah. I mean, Right. I mean, I've owned an Invicta before and it was 50 millimeters and honestly, I got more compliments on my 50 millimeter Invicta Pro Diver all gold watch than I did on than my Speedy Pro that I had before.
Everett	So it's because it's a sexy damn watch, man. And they're really expensive and you got a good deal on it. And shout out to our good friend and listener, Oversteer, who wears nothing under 52 millimeters.
Andrew	I got to say, my first impression of it, I wasn't really sure what to expect out of this. I figured I would like it. I didn't expect that I was going to like it as much as I do this. Everything about it is right. And we've talked about this before. Racing chronograph has to be sexy and nothing else. It doesn't, I don't even give a shit if it tells the time, right? I just want it to look sexy. And I, and I, if it's me, I'm not going to set it anyway. Yeah. Right. And definitely not the date. Uh, I gotta say when I put this on, I'm, I know that my, my sex appeal increased tenfold. I fucking love this man. Like the, the, PVD case with the Pepsi bezel is something that I don't know that I've seen. I can't think of anything immediately that comes to mind that I've seen before. I love the way you executed it, the way the colors work. And one of the first things I noticed when I got this home and I immediately broke out the camera and I started setting up the, the little bit of dome that's in this crystal is incredibly reflective. I have, I have, I don't know, 75 pictures of me reflected in this crystal.
Jeremy Burlingame	It's not great. Put four of them next to each other and try not to get every corner of your living room. It's very challenging.
Andrew	That was, I was, yeah, I was rearranging the room behind me to remove things that I didn't want in the photo. And I was like, this is insane. And so, so nevermind those just kind of cool factors, but everything about this watch is deliberate. Nothing about it feels haphazard. And whoever told you to change the font, tell them to eat one because this, everything about it is, is so deliberate, so well executed in it. It comes together in this package that you're right on. When you say at the, at those pricing points, people are going to feel silly to not buy one. Uh, and, and even at significantly more, um, I think it do yourself a favor, hit up Kickstarter and see if you can get it on this tier one, tier two or tier three. and get this project funded because this is a watch that you're going to appreciate pictures of. But until you see it in the middle, it is. You're not getting the full experience, and I think you I think you're going to want to wear this watch.
Everett	So, you know, we try to be we try to be, I think, generally positive about the things we talk about. And we, you know, by and large, we just are positive about them. I think we we were very positive about this from the moment we got it in. You did make some design decisions here, and I think some of them are going to raise the neckbeard, the watch neckbeard. I don't know if you listen to Two Broke Watch Snobs, but Kaz does a neckbeard bit where he, you know, talks with a nasally watch nerd voice. There's some things that are going to frustrate the neckbeards out there. You know, and so I thought I'd maybe ask you about that because They don't bother me. In fact, I think you made really good decisions here. But for instance, the bezel, both the bezel and the insert are GMT style bezels and inserts. And this is not a GMT watch. And in fact, it's got a tachometer bezel. But the split 50-50 insert is something that's attributable to a GMT design. So how did you get right with those decisions in your head? And for me, it might just be as simple as, I like the way this looks, and God bless you if that's your answer. But would you speak on that just a bit?
Jeremy Burlingame	Yeah, sure. And it's not something I didn't hear comments about, like, oh, why are you showing a watch with a GMT bezel that is not a GMT? Yeah, well, you know, actually, this was a, this was a piece of going back to that Instagram feedback loop, the, the, some of the original photos I sent to folks, the renders that just had the, the black, the black bezel, some folks commented that they would like to see a Pepsi version. And, and, you know, I kind of said, well, you know how easy it is to make a pepsi version this watch is like as easy as like snapping my fingers i could give you a green version too if you want that um i mean you know i mean it's like it's very simple the bezels are just you know they're glued in place and it's um it's something that we can definitely do any color on i thought the the pepsi looked cool going back to to that and um folks were kind of asking for it so it was like all right that's That's fine with me. I don't, I don't, uh, I don't have any qualms about that. Um, so yeah, I mean, it did come back to that. That's, that's a piece, um, that I have heard some flack about, um, not too much, but a little bit that's kind of said like, I don't know. And I was like, well, you know, for the, for those folks, we got the black one. That's fine. Just buy the black and you can shut up and. Yeah! Shut up!
Everett	That's what we tell our people when they complain about us. Shut up! Right, don't buy that one.
Andrew	Buy the other one. So we do have this one on the leather rally strap, and I've seen some photos of it on a beads of rice. Is that going to be an option during the ordering process, whether to go strap or bracelet?
Jeremy Burlingame	It's um, every watch will get the leather strap. And or you can order an additional, you can order the bracelet for $45.
Everett	That's super reasonable. That's that's cheaper than anything you'd get on Strapcode or whatever.
Jeremy Burlingame	The the bracelet is I want to send a bracelet to somebody because it's a little bit difficult because sizing and that sort of thing, they can't really wear it. It's not really easy to send to five different people because everyone will have different wrist size, et cetera. But the bracelet's really nice. It's super solid. The clasp is pretty heavy duty, fold over clasp. The outer links are brushed with the center rice links polished. It's all solid stainless and the PVD looks great. Yeah, it's a great, I think it'll be a great, I know you won't be dissatisfied if you order the bracelet.
Andrew	So there was a moment when you were saying every order comes with, and in my mind that wasn't about an hour long delay as I got Just, I almost overflowed with giddy where I, I hoped beyond hope that the next thing you were going to say was both. Yeah. And I, I almost died right here in my seat. So this, this leather rally that you have, that we have, is that you're going to be your production? Are you making any tweaks to it? Cause I see your signed buckle on it. Uh, I dig the leather strap on it. So that's my question. And then I have a brief follow-up.
Jeremy Burlingame	I mean, I think for the most part, I mean, I think the only thing that I would, So if you, if you're, if you're paying very close attention to my Instagram or website, you'll see that there's two stitching colors. Um, there's a white stitching on the, on the edge of the strap, and then there's a black stitching. Um, I think I'm leaning towards the black stitching exclusively. Um, I don't feel like that would, uh, kill anybody. I think it matches, um, you know, I think it flows with the look of the watch. Um, uh, that's, I think that's all. What's your question?
Everett	That's what I ask him. What's your question? Yeah. You know, I completely forgot. I think that the decisions you made here are all are all really good. And we would never I would never ask you to defend a decision. And I wasn't asking you to defend the the the choice of the bezel, because I really like that. But if there's one misgiving I have, Oh, here it comes. If there's one misgiving I have, it would be the use of the vintage loom. And I know this isn't designed by committee for you, and it wasn't designed by committee, although you were proactive about your use of social media to sort of influence your decisions. Was that a decision point that you had to make, or was it always vintage loom? Yeah.
Jeremy Burlingame	Um, it was in my mind it was always there because I mean the ideal for me was who doesn't want an Octavia if it costs $135 like who would say no to that no one would say no to that, like, Who, how could you? So, you know, um, you know, that was a piece of it. I think at this time too, when this watch was like in the final stages of being designed, that new, the thing that you're seeing like all over Instagram now, that Timex reissue, that was all over. The first versions had first come out. Like the cute Timex is what you're talking about. Right. Yeah. And people are going like gaga for that thing. Um, I think maybe that, Maybe that had a kind of subtle impression in my mind as well. But really, it did come back to, you know, one of the things I like about vintage watches is the way, I mean, it sounds stupid, but the one thing I really like about it is the way they look. And a part of that way they look is how they degrade and age over time. And, um, you know, I'm not gonna, uh, pre-age your, your Sonoma by like hitting it with chains and, uh, tools to put gouges in the case. You could charge almost a thousand dollars for that though. Right. I'm not going to like pre-age the PVD by taking 2000 grit sandpaper to the sides, just so it kind of wears off a little bit, but. Um, but I do, I, I personally, I like the way the vintage loom looks. So, um, I feel like if it had a white, it would just look like an, kind of like another watch. Yeah, I agree completely. Um, this kind of is something a little different.
Everett	We're split on this between Andrew and I, we're split on this. So I'm sort of anti-aged loom, although I have a number of watches that use that. And I, and I, and I really, I really appreciate your application here. Uh, but we're split. So just so you know, 40 and 20 is not wholly negative about this. I'm just naturally inclined to be a little negative about it. So yeah. Yeah. Well, well, great. So I think, um, that's basically the watch we're going to probably transition a little bit. I want to ask you one more question before we move on. And that is, it's got with, with regards to your pricing model, do you think that the petrol in its initial Kickstarter was underpriced and if you had charged more that you may have been successful in your initial offer?
Jeremy Burlingame	You know, I think my biggest, I mean, maybe, but, um, my biggest takeaway, I think I had two major takeaways, maybe three from the petrol. One was I think I split the market and And then there's some people that would never buy a course. And then there's people who, you know, blah, blah, blah. You can keep filling the blanks on and on and on. And the question is, what watch satiates the most amount of people? And it's really hard to design one watch that does enough of that. And maybe you don't want that. Yeah.
Andrew	I feel like you've struck a really good balance here, though, between Crowdsourcing design ideas, staying true to what you wanted, and finding that middle ground that is seemingly impossible to find by offering a quartz model, by offering the mechanical. You found a way to balance all that, I think, really, really well.
Jeremy Burlingame	That was my intention. I mean, technically, there's eight watches here. There's if you run through all the different combinations, you could possibly do as eight different watches. Um, and so, um, it was really trying to, yeah, to really say shape the most amount of people. I think, I think the price was, I mean, for the petrol that the one it was at one 69 was the initial tier price. I think that was a fine price. I had like 75 backers. Um, Which should have been enough and and and yet it wasn't part of that was my own target setting was a little bit skewed but um. Yeah, I think the versioning, I think that's what one of the things I'd like major took away from that experience was I need to create a little bit more version. I think the colors need to be a little tighter together. The petrol, the colors were a little bit of an afterthought. I personally am like a black face. guy with a little bit of red. That is like the that's like every watch I own almost has a little bit.
Everett	We can't do blackface anymore. It's 2019, Jeremy.
Jeremy Burlingame	Right, right. Nice. And so, you know, when I designed the petrol, it was that in mind. It was like, OK, I'm going to do this and that and that's it. And everyone will love it. And then people start saying like, oh, could you do another color than black? I don't like black. Like, can you do it in blue? Could you do it in white? And then it started getting into that like, Wikipedia model of watch design. It was like, uh, it was, um, can you do another size? Can you do it in 40? What about 38? And it was like, well, okay. Um, so I think I felt, I kind of stepped back with this one and tried to pre conceive every question and request that I could possibly think of, and then figure out how can I satisfy that person, um, with their, you know, design choice, color choice, movement choice, price, et cetera, to kind of get the most amount of folks excited and offer this thing to the most amount of people. Sure. Yeah.
Andrew	That makes perfect sense. So my second to last question. So we've talked a little about the petrol and it sounds like that's your future project after the Sonoma gets funded. That the next thing on the horizon is is redoing the petrol, making those little tweaks to it and bringing that to market. Is that is that fair to assume?
Jeremy Burlingame	That's the that's. Yeah, that's my intent. If the cinema goes well, it probably wouldn't be a Kickstarter. It would probably be a website preorder. OK. And it would probably be some kind of limited batch. It may be some kind of idea floating in my head is that I'm going to create some kind of email, you know, wishlist sign up thing. And when that list hits 50 people, then I email those 50 people and say, deposit the money and you'll get a watch kind of a thing. Not kind of goes through the whole Kickstarter.
Everett	Rigmarole.
Jeremy Burlingame	Rigmarole, exactly. All right, last one. There's a whole lot that goes on that.
Andrew	Oh, I can only imagine. But my last question, what's your personal watch collection look like?
Jeremy Burlingame	You know, it, it varies. Um, I mean, right now I'm wearing a probably 1983 Hoyer Coral. If you remember the coral, it's black PVD with gold, um, gold accents and everything. Um, it's a pre-tag acquisition, so it doesn't have the tag on it. It's a big Hoyer. Like it's in 38, 38 millimeters. Um, it is a quartz, um, but I really like this watch. Um, and then, you know, I have, um, kind of the gamut. I mean, I have like a, their watch I wear a lot is I have a, a Garmin Fenix, uh, that I wear when I work out and run and stuff. Um, it's pretty, I mean, people hate on how I'm wearing a GPS digital watch, but tools are tools, man. Kind of cool. I honestly think that without product placement, James Bond would wear a Garmin if Omega hadn't paid for the next 10 years of Bond movie watch pro.
Andrew	Or a Suto or something along those lines. Yeah.
Jeremy Burlingame	Yeah. I think it makes a lot of sense in a lot of different ways. But then, you know, like I said, I've owned a Speedy before and loved it. Yeah, it just kind of comes and goes. And I don't have a watch that really means a whole ton to me. My grandpa didn't hand me down a watch, his old Rolex. That never happened. And so, yeah, it kind of just comes and goes with what looks cool at the time. And some are like kind of reactionary to each other and something small, something large, et cetera.
Everett	Very cool. Very cool. We actually just pulled up the Coral because I love that watch. I really like the Heuer 1000s. I've talked on this show about the Heuer 2000s, that sort of pre-aqua racers, but something about the 1000 has increasingly called out to me, that just very no-nonsense dive design. In particular, their quartz watches from the 80s, I think they were really nailing nail in some of those designs. And the legacy of those watches is probably not right now what it probably will be in 10 years. I think five, 10 years, these watches are going to be really hard to find, expensive, and fondly considered. I think right now this is sort of a moment where if you want to get into those watches, it's a great time.
Jeremy Burlingame	I agree. I'm wearing the thousand. The coolest thing about this watch is that the PVD is like rubbing off and on the, on the buckle, it's like the, the Hoyer shield is like, um, embossed. So it's raised up off of the class and all the PVD is gone from the shield. So it's really cool. Send us a picture of that. Yeah. Yeah. Yeah.
Everett	Very cool. Yeah. Well, I guess You're going to bang on the table? I'm going to bang on the table. It was much louder than it felt like it should have been. And you hit it pretty hard. Yeah. So at this point, this is the stage of the show where we talk about other things. Everybody knows that. Andrew and I both showed up tonight and said, do you have another thing?
Andrew	But we came up with some stuff. We're so bad at picking other things. Well, it's hard week after week. I said when we did artifirology, I usually just hit my recent YouTube and Something like my search history comes up and, oh yeah, I've been really into that. So, um, this week, very much like most of the time, my other thing came from moments ago. It is small town dicks. And I don't remember if we've talked about this on the show or not. You know, I assume we have. It'd be weirder if we hadn't, but there's plenty of other things that we've come up with that were, um, I can't believe we haven't talked about this. Radiolab, maybe we have, maybe we haven't, who knows. Anyway, Small Town Dicks is a true crime podcast based on, so it's stories told by the detectives and police officers who investigated those cases. They're on with two, well, there's some drama there, but up through the end of season four, two hosts, who are both Hollywood types. One of them is the voice of Lisa Simpson and two identical twin detectives who work for a small town police agency. And they tell stories that they have investigated from small town USA. And it's unique for those of us in the Willamette Valley here in Oregon because most of the cases we are in our memory. We are familiar with them because that's where they were based out of. Um, like, and it's, they reveal that, uh, like season three, four, when they talk about the Thurston shooting, um, because a lot of these dudes were working it anyway, really cool, true crime podcast. And it's not just told by like, by people who are evaluating the case after the fact we're talking to the, or they're talking to, we're not, I don't do that. Uh, they're talking to the folks who investigated the cases who were there and it's, it's, a really cool perspective to get from, uh, and just, uh, uh, a unique perspective that you don't typically get in true crime podcasts. So check out small town dicks if you haven't. Their new, their new season just started, right? Yeah. Season five just dropped. We have a bonus episode live and available and episode one ready to go. I've really crazy twist at the end of that episode that you didn't see coming. That ties back to a previous episode and I'll give it away. Uh, Basically what it comes down to... Spoiler alert. No, spoiler alert. So in this small town of America, don't know exactly where it's at, a home, this family house, kid murdered his friend. Fast forward several years, I don't know how long, kid, the same house, kid murders their parents, had the same bedroom as the previous kid murderer. It's absolutely crazy. I got goosebumps just saying that. It's the strangest horror movie coincidence. That house just needs to be demolished and started over.
Everett	That's actually the house we're in right now.
Andrew	It's the room we're in right now.
Everett	Yeah, you know, being a fellow that produces podcasts I am keenly aware of what goes into the production of a podcast to that level. And it's overwhelming to me to even think about having to, you know, organize and prepare for and get the interviews in place.
Andrew	I mean, it's just... Never mind all the records requests that go into... That's right. criminal investigation records. I mean, come on.
Everett	That's right. And you know, you can do all that stuff, but it's not like, uh, you know, you and I, we spend, you know, sometimes as much as, you know, an hour sort of coordinating with guests and, and then we will shoot the shit and drink a White Claw and, and prepare questions for 30 minutes. And, and then we get on and we have an episode, you know, we, we drop the music in and, and we're good to go. It's different. It's different to to produce a podcast of that level. And it blows my mind. It's totally overwhelming. The quality on Small Town Dicks is absolutely incredible. So I love it. I've got another thing.
Andrew	What is it?
Everett	I've I've I've got a I think I've got a good one this week. What is it? There's a show on Showtime, which is a premium channel that it's a little hard to get ahold of, right? You have to Pay money for it. Pay money for it. That's right.
Andrew	But a show called Billions. Oh, I've actually been intrigued by that show and have never watched it because I don't pay the extra money for Showtime.
Everett	You know, Paul Giamatti is just one of these guys. He's he's money, not particularly attractive, not fit. He's just like us. He's just a dude. He's such a phenomenal actor. That show. is totally mind-blowing on multiple levels. I really love the characters. Season 4 has been released in the last few weeks, and it's wonderful. It's one of those shows that I'll, like, just sitting there watching it, will have this moment and think, you know, how is this so good? How is the story pulling me in to this level when it's sort of, you know, it, they recycle themes and they sort of, you know, it's the cycle, right? Where you've got this, this conflict cycle, you know, so conflict resolution, conflict resolution, um, and, and it's not episodic, but, but there's that element of episodic conflict. And I'm always taken aback at how good the writing is, how complex the story is and how well they resolve their various issues. I love it.
Andrew	If you haven't watched billions, can I watch it for freezies on Hulu?
Everett	You probably cannot, but I know a guy with the password that would let you in.
Andrew	Yeah, but I don't want to have to change from mine to yours and be a whole thing. You have a button.
Everett	That's true. That's true. And so what about you, Jeremy?
Jeremy Burlingame	Do you have another thing? Vintage technology, especially consumer technology. So anything with a red LCD screen just I don't know. They're like, it's like they're not practical. There's no purpose to them. So I'm talking about car phones from the late 80s, early 90s, Texas Instruments calculators. So this is what LCD watches.
Everett	This is what you're into?
Jeremy Burlingame	Yeah, it's like I have like, I'm looking at four TI calculators right now. And Yeah, they're just sitting on my workbench here. They're super cool. I don't know what about them is cool. The fact that they still work is kind of interesting and admirable. And I don't know, something about just the kind of the burgeoning days of technology, you know, back in the late, mid to late 70s, is where these things kind of started. And I don't know. Is there a chance- They're way more expensive than they're worth. I mean, like, There's no purpose to have these. They're less of a purpose than having a watch collection. I don't need a calculator that is red LCD. I mean, they're relatively cheap, like 20 to 30 bucks, but at the same time, my phone has a calculator. I mean, why do I need a calculator? I don't use them for actually calculating anything, but they're just cool to look at. They're like, I don't know, they're just cool.
Andrew	Is there any chance that there's a Goodspeed Digital on the horizon?
Jeremy Burlingame	You know, I thought about it. I thought about how is there a way to do digital, but not, I don't know, but be cool about it. I mean, you guys have probably seen the Computron that's come out. Yes, we've talked about it. So, yeah. So, I mean, that's super cool. Yeah, I mean, You know, they're cool. I will say, if you are looking at getting a red LCD, do not buy one that does not, like, work. Like, out of the, like, if they say, like, may work, just may need a battery, it doesn't need a battery.
Andrew	It's broken. It needs a whole new watch.
Jeremy Burlingame	Yeah, I've got, like, 20 LCD watches that the person said may need a battery, and it does not.
Andrew	Oh, you're my hero, man.
Jeremy Burlingame	There's no sort of reason. Oh, sorry. At one point, there's there's a couple of brands. They take two batteries, like two watch batteries. And if you put them in backwards, it fries the circuit board and they're dead.
Everett	There's no like resoldering the pins or anything like that.
Jeremy Burlingame	I don't know if there is. There's the secret. But yeah.
Everett	Well, do you have a favorite do you have a favorite piece, a favorite piece of digital technology from the late 70s, early 80s?
Jeremy Burlingame	Mm hmm. There's a, um, there's a, um, below, but it was called the, I believe it called the big block. And, um, it's not that big, but it's 38 millimeters, which was big, I guess, um, in 1976 when this thing came out. Um, so if you Google below the big block, it was gold and, um, pretty cool. The other thing is these, these watches eat up batteries like crazy. So they're not always on, you had to push a button. Uh-huh.
Andrew	Oh, this thing is so cool.
Jeremy Burlingame	Yeah. You have one of these? Yeah. Yeah.
Everett	That is cool. Yeah, it's really cool. It looks like one of those Pulsar watches. Well, very cool. Jeremy, I'd like to give you 30 seconds or so just to sort of wrap on what you're doing. Again, we're sort of back in time, but go ahead and plug your Go ahead and plug your Kickstarter and just take 30 seconds to tell the people what they need to hear.
Jeremy Burlingame	Sure, yeah. Yeah, I appreciate it. The Good Speed Sim is coming out in a few days, Kickstarter October 7th. That's California time. Time itself has not been released yet, but the day is October 7th. We're offering two movement choices, quartz and mechanical. And at two price points, 135 and 275 to start. And it goes up about 10% per tier after that. So it's still really affordable. And coins are limited to 400 of each movement. And I'm available via email, info at goodspeedwatches.com. We have a website at www.goodspeedwatches.com and then obviously Instagram. at Good Speed Watches, so I appreciate the time, guys.
Everett	Well, very cool. Thank you for coming, Jeremy, and we appreciate you coming on, and we appreciate your time. Andrew, do you have anything else before we wrap up?
Andrew	Thanks for sharing this watch with us, man. I was blown away.
Everett	I appreciate it. Yeah, me too. Great job. We're really excited to see this one come out. I guess that's it. I guess we wrap. Thank you for joining us for this episode of 40 in 20.
Jeremy Burlingame	Yeah, perfect. Thank you. Thanks, guys.
Everett	Feel free to check us out at 40 and 20 on Instagram. Also, if you want to support 40 and 20, patreon.com slash 40 and 20. That's always how we get the most money for the for the show to to pay for subscription fees, hosting and whatnot. And we really appreciate everybody who's on there. And we'd love to have you if you wanted to come check out Good Speed Watches at Good Speed Watches on Instagram or goodspeedwatches.com. Don't forget to tune back in next Thursday for another hour of watches, food, drinks, life, and other things we like.
Andrew	Bye bye.