G Shock Getting REAL Weird (330)

Published on Mon, 24 Feb 2025 19:12:56 -0800

Synopsis

In this episode of the 40 in 20 Watch Clicker podcast, hosts Andrew and Everett discuss several new watch releases and developments in the watch industry. They begin by celebrating Zinn's website overhaul and discussing their new diving chronographs. The hosts then cover Citizen's new releases, including the Pro Master Navihawk in a smaller size and new SuperJ watches. They also discuss Yema's transition to using Swiss movements in their Superman line to reduce costs, and Christopher Ward's expansion of their C12 line to include a 38mm version. The episode concludes with personal recommendations, including Andrew's review of an electric head shaver and Everett's enthusiastic endorsement of Holiday bourbon, which he declares his favorite bourbon ever.

The conversation throughout maintains a casual, friendly tone while providing detailed technical analysis of the watches discussed. The hosts frequently digress into related topics but always return to their main focus on watches. They particularly emphasize the importance of proper sizing and pricing in watch releases, and how different brands are responding to consumer demands.

Transcript

Speaker
Andrew Hello fellow watch lovers, nerds, enthusiasts, or however you identify. You're listening to 40 in 20, the Watch Clicker podcast with your hosts, Andrew and my good friend Everett. Here, we talk about watches, food, drinks, life, and other things we like. Everett, how are you? Just terrific, smoking good.
Everett Oh, you need more headphones?
Unknown Is that what you need?
Everett Yeah, I need like 50% more. Okay, well, I'm doing really well, Andrew. Getting ready for spring. It feels like it is right around the corner. Things are happening. Things are happening like environmental things, light things, like you can just tell. Yeah, it's a coming. Yes. Yes, it is. It's a common, I did like, uh, you know, it's generally speaking a bad idea to mow your lawns during the winter for any number of reasons. But I, my back lawn really needed to be cut. It had gotten a little too long before it started raining. And then I was like, man, I'm just going to leave it. But it had just gotten icky. And so I did that yesterday and that felt like, okay, I needed to do it yesterday and I didn't.
Unknown Okay, here we go.
Everett It started and you know, we still got some winter to go, right? Firmly still have some winter to go full month. Yeah, it's like I can see I can see the winds of changing.
Andrew Mm-hmm I'm already starting to look at my yard and my house and all this stuff that I have to do come spring Yeah, all the lawn work to kind of touch up what I did over the fall all the pressure washing from all the moss and I
Everett Yeah. Yeah. Yeah. I've got, I've still got a ski trip planned, so I'm not going to get too excited, but I think before my ski trip, first week of March, I'm going to try to get anything that didn't get cut back in the late summer, fall cut back. I got some roses that I need to cut back. And so like, I'm trying to be ready. So when I go to Alta, I'm going to be in Salt Lake in a couple of weeks. When I go to Alta, I can come back and it'll be like spring.
Andrew Yeah. Very much so. Or we, you know, we could have another March snowpocalypse. You never know.
Everett You know, we could happen, but I think even, even when that happens, like it's kind of fun when that happens, when you get like the March, because you know, then on the backside of that, we're just going to roll in like daffodils are going to push through the last of the ice.
Unknown Yeah.
Everett You know?
Unknown Yeah.
Everett I think that's really fun when that happens. So, um, but yeah, other than that, doing really well, Andrew, how are you? I'm good. Just chugging on along, staying busy, you know, chugging on along, chugging on along. There was like an extra syllable there that I liked. It was, it gave it some musicality.
Andrew Yeah.
Everett Chugging on along.
Andrew Yeah.
Everett Nothing, uh, nothing new. Yeah. Just same old shit. Busy kids, dog, work. Yeah, I'm working on a drum piece right now and there's a portion that's got 30 second notes. And the way you would, like the textbook way you would say, like verbalize a 30 second note is really cumbersome. And the guy who was helping me out learning the drums, the guy who, my drum teacher, that sounds weird to say as a 40 something, but my drum teacher was talking about the, like the various phrases, like spodeoluscious and like the various things he has said over the years in different parts. And I was like, that's so funny. Like, but like you start doing the counting. Yeah, we can't do it that way. We need to make a noise. Well, that's right. I mean really Anyway, you're chugging on along made me think of that. You're welcome Okay, well we're talking about watches today we are and we've got some stuff to talk about Yeah, yeah, you know Andrew. Let me ask you we always do sort of a vibe check I don't say we always but oftentimes we do a vibe check. What was did you have a vibe check as we went into this week? Ah Or did you have you have a vibe sensation? Oh
Andrew I, I don't actually, I got, uh, I got really excited cause we were talking about a watch brand that we don't talk about all that often. And I'm going to dive right into first just the brand. Zen has forever. You're just going to ignore my vibe check question. You're just going to, I am. Okay. I am. Uh, well no, that's my vibe is like the, the, It got me excited because Zen has forever and always had this terrible website. Like you can't navigate it. Nothing about it made sense. And today we're talking about two Zen watches. And I think the last time we talked about a Zen watch was, what was it? The Hydro U50s.
Everett Maybe. Yeah, that sounds right.
Andrew In the last six months. Yeah.
Everett Yeah.
Andrew At that time, Zinn still had this terrible website that you can't do anything on. You can't find anything and you just hate it. Like I almost don't like talking about Zinn watches, trying to navigate their website to look at any of their stuff. Yeah. That changed today. Well, it changed for you today.
Everett Let's.
Andrew Well, it changed for me today.
Everett Yeah.
Andrew I don't know when, uh, Zen did their website overhaul. Uh, they did it in since we, we last talked about Zen. So in the last six months, a total and complete website overhaul with a friendly user interface, you can navigate it. It's not like a technical manual anymore that requires another manual with which to decipher how to get through the manual. It's just a usable website. And it's terrific. So I got really excited about that because I think that is sort of the vibe that I got is a lot of stuff that we enthusiasts want and brands are answering those wants.
Everett I do think, I do like the new Zen website, and I'm with you. I still think it's problematic in that, I mean, there's more information, the information's more easily accessible. I actually don't think it's perfect yet. I think the way they have the watches divided up and categorized is, leaves something to be desired. But if you wanna buy a Zen, you still gotta go to Watch Buys. Yeah, you still can't go to Zen's website and do that. Which sucks.
Andrew Which is not a great website. Yeah, now watch buys is the weak link in the website hierarchy there, which isn't, you know, that wasn't a hard bar to surpass. But Zen has done it and Zen, you know, they now have a functional website and, and frankly it's, it's not as good as even a lot of starter brands, like, like brand new brands website. Um, but you can navigate it.
Everett Well, and for a small brand that's a lot easier to, some of those decisions are easier to make, right? It's like we got two models. We've got about four models, right? Yeah. Zen's got 200,000 billion watches. Yeah.
Andrew Yeah. But anyway, that's so, so that's kind of the, what I was feeling this week as I'm looking at the releases that are coming out, it's like, Oh, this is all like enthusiast stuff. This is stuff for the people.
Everett Yeah. It's interesting cause there are, there are some pretty cool releases this week, but my overall, my overwhelming feeling was, Like, I like this, but I'm not excited about this. That was my feeling this week. Like, I like this, not excited. Well, a lot of these things are- I don't think there's a single watch on our list today that I'm like, ow! Except for one that's cost the same as a house. Well, a house in 2005.
Andrew Well, I think a lot of these releases are releases that sort of felt like they should have already been out there. Yeah, maybe. Oh, hey, I didn't know this wasn't a thing yet.
Everett Well, Andrew, Andrew, why don't you just take, why don't you just kick us off?
Andrew I'm going to dive us into, um, The Zinn 613ST and 613ST-UTC diving chronographs. These are no bullshit Zinn tool watches, right? They are huge. The case on these is like 15 thick. Yeah, 41 millimeter case, 15 millimeters thick. AR double-coated sapphire, 500 meters of water resistance, automatic chronograph movement. It's their Z02 chronograph movement. I think something that I usually forget about is that Zins are like, they're on the north edge, but for what you're getting out of their technical specifications, these are really good value for a big ass tool watch. You know, this is their, what, 26, 3,100 euros. So, you know, 2,500 to 3,200 bucks. for a big-ass baller dive automatic chronograph. One comes with, so they're both small seconds sub-dial, or small seconds running seconds, Jesus. six o'clock sub dial running seconds. There we go. There is a UTC version, a little bit more expensive with a fourth hand. And they painted it a really good, like. Dark gray that almost blends into the dial so it doesn't distract from your chronograph functionality, but it's still very visible, like it's easy to find.
Everett And I imagine with a. Yeah, I think it's actually black, but it's just Zin's like matte black. Is it? So it's lower light reflective, so it sort of touches off gray. They do a good job with that, providing contrast with texture.
Andrew And without actual contrast. Yeah, that's right. Yeah. Really lovely, big ass tool watches. I could get down with one of these. I don't have a need for a 500 meter chronograph, which is why I want it. Because, you know, that's cool as shit. But it's, you know, it's the typical Zen. Submarine steel, tegmented, hard as fuck. Yeah.
Everett Yeah, you know, I was struggling earlier today to think of another company like Zen that exists in watches. And I couldn't come up with anything. I mean, I just don't think there's another company At least one that pops to mind. I mean, there are maybe some smaller companies that sort of fit, but Zen is really a very unique company in the way that they approach what they're doing. I mean, certainly today, 2025, we see them really spanning a pretty wide band of formats, right? So we've got relatively thin, oil-filled quartz watches, we've got like sort of modern line titanium like new fangled kind of avant-garde watches, and then we've got a watch like this which is I'm going to not feel bad about what I'm going to say here, but this is, for me, very much antiquated design language, tip to tail. And I don't mean antiquated necessarily in a bad way, but there's nothing design-wise here. I mean, this watch could have been made in 2012. Or 1994. And that's fine. There's no problem with that. In fact, some of the greatest watches have remained virtually unchanged for, you know, 50, 60 years or with just the tiniest changes. You know, look at the Rolex Explorer, for instance, right? Obviously, a four digit and a six digit are going to be very different, but It's that kind of adherence.
Andrew So no criticism to Zen, but- This design is reminiscent of Marathon, a design that was created once for a really specific purpose. That's right. And that never really needs to change.
Everett That was the only brand that felt close-ish to me. So yeah, to get back on my story here. That was the only brand that felt closest. But I, but I don't think it quite fits because I think whereas Marathon is making, you know, their CSAR, like they own that portion of Zen's, like, repertoire. they don't also do the really sort of cool, new, modern, and I don't know all that much about marathons, so don't at me if I'm messing up here, but it feels to me like they're not in, like Zen really lives in these multiple spaces, you know, and I was like, well, what about, What about other industries? Are there brands in other industries that sort of do this kind of thing? The only thing, the only thing that I could come up with was Land Rover. That's the only other brand that I could think of that really sort of has this reputational history, this very high quality, very high tool, very high function. Jeep, a little bit too. Although Jeep, Chrysler, it's hard to, I'm going to just kick them out.
Andrew Jeep is kind of singularly focused. They've got a breadth, but they also have their star. And then they've got some ass and trash around it.
Everett Yeah. Land Rover for me. I was like, you know, Zen is the Land Rover, like known for making the best tools on earth. You know, used for decades by the most demanding professionals, but also like got some like hypey vibe and trying some new shit and playing with materials and playing with different technology and Stan. on top of the development curve, staying on top of the technology curve, but also like sometimes we're just going to go back to our roots and we're just going to give you a fucking tool. And that's what this is. This is, you know, it's great though. The last watch we talked about was the, the hydro, um, you fifties or you 50, what do they call those? Or were they the T fifties?
Andrew Cause they're titanium.
Everett Yeah. The T fifties.
Andrew Yeah.
Everett that really, for me, I think is like, really encapsulates perfectly like, Zen's, the different directions it wants to take things.
Andrew And their catalog is so wide, too. We have these really classically designed, like classically designed Pilot's watches and chronographs. And then you get into kind of interesting like pilot inspired their financial district stuff. Right.
Everett Right.
Andrew And that's right. No bullshit. Take this to the Mariana Trench and, and right. And it'll make it right.
Everett Like, like old, old design, super, you know, like super depth. hydro t50 haq and then oh and also we sell an avatar yeah like actually just an avatar not an avatar do like you can actually just get an avatar from us if you want today that we made in germany yeah because it's ours it really really bizarro brand
Andrew Oh, and I love it. Me too.
Everett And I love that they now have a website you can navigate.
Unknown Yeah.
Everett Well, let's let's just stick on Zen because we both pulled a Zen watch for today. I had passed on yours because I thought I thought there was a watch slightly more interesting for me because, you know, I kind of I don't really like the big chonky tool watches because I don't care that much. And not to say this isn't a big chunky tool watch, because it is, but Zen introduced three U15, U16, and U18 existing models for Zen, dive watches made of German submarine steel, as well as a new Goldranz T50 model with a blue dial. So basically, What's submarine steel, Andrew? I know that's a word we use. It's steel actually reclaimed from decommissioned submarines. So when Zin says submarine steel, they don't mean, it's not like surgical steel, right? Which is like kind of meaningless, right? Oh, this is surgical grade steel. No, like it's literally submarine steel.
Andrew It's reclaimed. So these are 20th anniversary watches of the usage of submarine steel. Uh, interestingly in each of these, uh, lines, they have, uh, it's either stamped in the case back or etched. I don't, I don't remember how, um, but a story of the nautical miles traveled by the submarine that this steel was reclaimed from.
Everett I know we've talked about this on the show before, probably several times, but it just always tickles me that, When they use this, it really does feel like a throwaway marketing term, but for Zen it's like the opposite.
Andrew Yeah, it's not military grade. It's actually, it was part of a submarine. And the technology going into flattening and repurposing this steel is actually pretty interesting and is noteworthy in what they're producing out of this material. Yeah.
Everett Well, okay, so the star of the show here is these 20th anniversary, 20th anniversary of using submarine steel dials. I say that's the star of the show. I mean, really it is. It is, yeah. These, so these are a like high gloss, blue dial, they're very, very glossy, with a line of bubbles, similar to the bubbles that you might let go from some sort of air release, whether that's in a diving mask, or perhaps some breathing system, I don't know if submarines have breathing systems, but it seems like a release of bubbles from a breathing system that sort of sprays up the middle of the dial. What do you think of this?
Andrew I think it's uncharacteristic for Zen to have something so flourishy on their dial. I know it's a limited edition. I don't know. I think it's a weird Zen decision, but I do like the dial.
Everett I don't, I think I feel the same way, right? Like I like it when I see it, but then when I think about what it is, I like it less. Yeah, yeah.
Andrew Like it's attractive, but something about it bothers me. Yeah, no, Zen, I want matte or gloss black on your dials. That's what I want, please and thank you.
Everett Now I will say with the marketing photos we get, this comes in as a really like, I don't know, navy blue, like that teal navel blue, not navy blue, but like a teal navel blue. But in any of the actual pictures of the watches I'm seeing, it's much blacker.
Andrew It's like midnight-y. Yeah. I think it's that AR coating on the Sapphire that's just going to play with light and color as you work through it.
Everett I think these are really cool. Like you said, they're limited. I don't know what numbers. I think I saw it at some point. They're all about three thousand bucks. The blue dial gold bronze is fucking badass. I don't know if you can get that on a bracelet. It looks to me like it's only on strap. Yeah, you're not going to get a gold bronze bracelet for that. But I think you can. I don't know. It's really, really good. The blue on that gold bronze, and it doesn't have the stupid bubbles. So the T50 gold bronze that got released alongside of these is also terrific. I guess it makes sense that that's not in the Marketing materials for the 20th anniversary because it's not made from submarine steel But yeah, it's being released as a novelty right alongside them and it is real good a thousand of each are being made Okay, so that's limited but limited in the way that you you likely will be able to pick them up Especially with how many different cases they are Yeah, it's 3,000 watches
Andrew That's a big order. Plus whatever the gold bronze is being produced at, probably a thousand.
Everett Well, and you know, Zen sells a lot of watches. So it could be that these aren't going to be super available. So you get your choices. You have the 41 millimeter by 11 thick, the U15, the 44 by 14.7. u16 which is the beefy bitch and then the 41 by 15 5 u18 and and you're getting different water resistance in those so you're getting 500 1000 and 2000 meters respectively so um And they're all kind of in that same price. They're all 29.90 for the 15 and 16s and 32.30 all in euros for the U18. So it's crazy.
Andrew It's a three millimeter jump in thickness for 500 meters of water resistance. And then only about a millimeter jump for an extra thousand.
Everett Yeah. And I have to imagine, I have to imagine that the U15, the thin sort of wearable 500 is going to sell up the fastest stuff. That's the one you want because that's the one that's actually wearable. You may want to jump on that.
Unknown Yeah.
Everett Their H-Link bracelet on all of these, they're good. Yeah. They're good. Yeah. Agreed. And the T50, I don't have specs on the T50, but it's just a T50, I think, so. Yeah, it's just in gold bronze. And I think it's SW200 in all of these.
Andrew Since we're talking about cool technology, I want to talk about the G-Shock, G-Steel, silicone thing that they have done. So g-shock has unveiled in a line of g-shocks just released a tough silicone with six new releases wearing this so the tough silicone is a silicone coating over a PVD Rubber strap. And the whole idea of this is that they can apply better colors to it and reduce the amount of scratching wear off of your coloring on your rubber straps, which I think is. really cool. It's interesting that they're putting technology into preventing, you know, wear patterns on their rubber straps so they can also achieve these metallic colors to go along with their metal cases. I don't think they're particularly attractive because they're so shiny. Like this steel one is actually reflective silicone, which is wild. Yeah, like that they can achieve that on a Malleable rubber bracelet or a rubber strap I think it'll be interesting to see what they like what other color ways they start integrating this into and I were like if it's actually gonna be an improvement in Color wear off of rubber straps. I
Everett Yeah, I don't know, Andrew. I bought my nephew a painted G-Shock. It was a JDM G-Lite, and it's one of the really glossy G-Lites that were sort of early teens popular. It's a beautiful watch. But that coating is, especially on the bracelet, the more flexible bits, is coming off. Of course, that's an old technology. Uh, and this is a brand new technology that they've introduced specifically with durability in mind, yada, yada, yada. But I will say, I will say this, my general experience with coated plastics, et cetera, is that the coating is going to come off it has to that's and so i don't i just don't i don't know if i'm here for this like if this is a safe queen then fine or if you wear this just in you know very gentle circumstances then fine but well maybe with a g-shock well then what what's the point i i don't know and and frankly i hate the way they look I don't know about this, man. I figure I should get one, because these are all coming in with relatively affordable watches.
Andrew Yeah, they're all under $300.
Everett And so, you know, maybe this is the time that I pick up a metal square or something.
Andrew But I think the steel colored 5,600 is probably the answer. Yeah. Yeah. I don't know where the negative display on that. I think it's interesting. And I, I, I'm intrigued by 10 years of development for this technology. Like, is it, it has to be worth it because Casio doesn't do stupid shit typically.
Everett Yeah, I'm not gonna endorse that comment. Casio does stupid shit all the time.
Andrew They do, but it's not wasted stupid shit. There's a reason for it, you know?
Everett You know, what's the name of that link, the black link G-Shock bracelet? Do you know what I'm talking about? They're plastic, they come on the squares, combi bracelets. I think that is by far the most hyped G-Shock accessory you can get. Some watches came with it obviously, but a combi bracelet I think is just... universally like, yeah, this is pretty rad. They're pretty rare and they're kind of hard to get. They're really hard to get. And they don't have the, I mean, unless you have a black G, you're not going to be able to, you're not going to be able to use it functionally in a way that looks good. And so, but knowing that, like the fact that G-Shock hasn't done more of that means one of a couple of things. Or maybe multiple of a couple things. The first thought that comes to my head is maybe they're not durable enough. Maybe there's too many issues. Maybe they're kind of expensive. But also maybe Casio doesn't care. Yeah.
Andrew So we have 10,000 skews. They're not worried about producing a plastic linked bracelet I mean just go to Ollie and get the the steel bezel and Bracelet combination, you know, there's a post on reddit this week.
Everett It was a 210 T the the MRG 210 T someone had found one and it's the The Z version or the jazz version that's got like kind of a funny green dial, the module actually has a green color, and then it's got a fun clasp. It's basically just like my 210T, but it's got some little hypey bits. And I got to thinking, you know, if Casio would release, so the MRG210T, I think, or just that 210 model, I think is, Well, I've always said I think that's the coolest G-Shock ever made. I know you've sort of given it some piss, but it really is sort of like essential kind of, in my mind, essential sort of G-Shock design and tech. If they were to release that today with, say, maybe a 3495 module, They would sell a bazillion copies. It's that old sort of retro vibe. It's from the right era to be re-released today. It would be awesome. And we know that Casio can release titanium watches for well under a thousand bucks, right? So the MGT, we know you could make that watch for not a ton of money. and you could sell it for not an absurd amount of money, but they wouldn't do it that way. If they were to make that watch with the 3495 module today, they would figure out some way to justify it being a $3,500 watch. Yeah. And so when you say they don't do stupid shit, I'm just going to wholly disagree with you. That isn't stupid though. That's a money making machine. Okay, that's fine. That's fine. But it can be a good marketing decision and still be fucking stupid. And so no, Casio does all sorts of stupid shit. All the time. Yeah, but they, everything they do. Three-fourths of the things they do are stupid. But they do to make money. Well, so this, so what you're saying, if this makes money, this isn't stupid? It could be effective, is what I'm saying. Okay, that's fine, but it could also be stupid.
Andrew It could also, it could. I retract my previous statement.
Everett I hate this. I I don't know.
Andrew I don't I think it's interesting. I I think it's I think it's cool yeah, and I'm interested to see how like that I can't even really disagree with you because I Think it's cool too, but also stupid.
Everett I want to see how it performs. I think I might buy one We might have to buy one we might yeah We trade it we get joint custody. I think so we both just agree.
Andrew We're gonna wear it hard Yeah, I think I'll have the ability to wear it harder
Everett Um, what next, Andrew?
Unknown You know, that's my thing, right? I like all of these. I'm just not excited about it. And there's nothing.
Everett There's nothing this week that I can't fucking wait to talk about this. Um, so Yosa, there's a 37 millimeter so Yosa because of course there should be because so Yosa is maybe the most successful cool watch on earth right now. And because citizens not stupid, Well, okay. Point taken. Point taken. I've just gone on a rant. I need to accept the fact that yes, Citizen is stupid. After my five minute Casio rant. However, Citizen, I think, different perhaps than Casio, different perhaps than Seiko. Citizen seems to me right now, to be providing the watches that people want at the price levels they want. Citizens selling $2,000 eco drives and $200 mechanical automatic watches, right? And everything in between, right? Those are demonstratives of the price points. Citizens like, yeah, you want it? You want this in 37? We got you. You want- And you want to pay 300 bucks for it? Deal. Deal. So a 37 millimeter Suyosa, which if you don't know what a Suyosa is, it is- Citizens versions of the PRX. Be fair.
Andrew I hate that, I hate that. Five years late to the game to be the competitor, but it's their answer to the PRX. I hate that, but I can't say you're wrong. It's better, I think, in almost every regard.
Unknown But you know, it's, it's a little too big. Well, except for the movement. Uh, anyway, it's, it's a little too big until now.
Everett And now it's 37 millimeters and it comes in pastel blue where I'm going to call that cocktail time blue, uh, a dusty pink and a very, very, very nice green. Um, Hate all the colors.
Andrew Yep Yep, the green is nice.
Everett The green is the only palatable one I think I think they're trying to make this a ladies wish is for sure They're not saying that which is nice of them not to say but this is for sure gonna attract women, right?
Andrew And then make it in 34, come on, oh, I don't know man, uh, I don't know I I think the the sizing is right. Drop this in a black, like do a less like a darker, darker green, like not a glossy green drop a white. I think they'll, they'll add these color ways into it and they'll just quietly like show up on their website one day where you can buy the 37 in black. But, um, to highlight this as their release of the 37 is, is, Yeah, whatever.
Everett I'm guessing this is the better size for most people. Yeah. Versus the 40.
Andrew This style of watch wears poorly at 40 millimeters. Yeah, I don't know.
Everett Relative to a 36, 37? I haven't tried on the, you can't find these in stores, by the way. No. We have like, I think six stores that have a hundred or more citizens in display cases, all current models. in Eugene. I have not seen one of these in store. So that's another point to make about Citizen. There's something going on there where they're not getting these watches to the places that might sell them to an unsuspecting automatic watch, future automatic watch nerd. Yeah, somebody who doesn't understand what they're buying. You know, how hard would it be? You're a citizen. You're a citizen. You, you have roughly a hundred spots of SKUs in a store. You have opportunities to, you have opportunities to sell watches to people who are coming in the door, foot traffic. How hard is it if you're a citizen to just say, I'm going to put two automatic watches in that cabinet. And you know, you give some pop to the stores that sort of make a big deal about how it's automatic. You give some very, very simple educational materials to these retailers and you start pimping these things, right? The prices and it's not, these prices are, are within the range.
Andrew These are impulse buys. Like this is like dads and grads. This is birthday. This is, this is going to play better. I think to the general public than, some of Citizen's wild-looking eco-drives that are fully populated in those display cases.
Everett There's a mistake being made at the national marketing level for Citizen. That's unfair. I think there's a missed opportunity here. Citizen, you have an opportunity, and you're missing it. Get these watches. You've made these watches for dads and grads, like you said, Andrew. get them into the hands of the dads and grads.
Andrew Yeah. We'll get them in front of the people who are going to buy them for the dads and grads. Because when you look at Bulova, you look at Hamilton, you look at, um, Seiko, who are also in these jewelry counters, citizen from who's focusing on all this eco drive stuff, because that's really what they want to highlight to the general public. But you've got Seiko with their entire variety of courts, solar mechanical, you've got Bulova doing the same stuff. Hamilton doing their wide range of like, Why the fuck does Hamilton make you mean T?
Everett So not Bulova because Bulova is in the same boat here T. So however, yes You're seeing automatic PRX is on on General public. Yep. You're seeing power matic watches on the general public right now.
Andrew Yep, because it's all available in that jewelry counter Contrasted to their high-tech weird stuff. Yes, and maybe that's why they're not doing it They don't want to pull people's eyes down market to this $200 mechanical watch. They want to hold it at their $8,000 to $1,000 eco drives that are techie toolie and they wanna really highlight their high dollar watches and they don't wanna pull people down market. Maybe that's the thinking here. If you want the cheap stuff from us, like the good stuff, you gotta find it.
Everett Yeah, maybe so, Andrew. You know, but fast pennies are slow nickels, right? That's right. That's right. Yeah, I don't know. Just open up the world. They're making the watches now, right? We've talked now for several weeks. and we're gonna talk about another one in just a second. Well, I guess that's not automatic, but we've now talked for several weeks about Citizen really pushing the 8200 movements, getting into those entry-level niches, and so now, Citizen, push the issue. If you're selling these watches to us to sell to our friends who are asking about their first automatic watch, fine, fine, we will, we hear you, but We don't talk to most of these people. Most of these people go to Macy's.
Unknown They go to Macy's. Citizen, tell Macy's about your fucking watch.
Everett I was just in Macy's yesterday and I specifically looked for any of the new automatic citizens. Zero. Zero automatic citizens in that counter.
Andrew I wonder if it's going to take a couple more months to push inventory out, like SKUs out.
Everett I'm sorry. No, you need to be ahead of that, sorry. If that is the case, that is a fuck up.
Andrew Yeah, you launch a new product and you buy back old product and you put your new shit in the counter.
Everett I should be hearing about this as it's available in a Macy's counter. And maybe we're just a little bit ahead of the curve, but that urban, whatever, watch.
Andrew It's not at Fred Meyer Jewelers either. I know. And it's, and that's not Macy's. That's an actual, like a jewelry outlet within a, another chain store.
Everett And whatever that, whatever that, uh, and why, what was it? Urban military? No, the urban military. But then last week we talked about the NY 4058. Those watches should be in the Macy's counter today. And there should be a big pop display, right? We're not that far. I mean, the urban military has been out for months at this point. It's not in the store. It's not in my display cases, Andrew.
Andrew Never change your battery. That's all it has to do. That's all you have to pitch it as.
Everett They're making the watches. Now get them watches. We're not buying this watch. We, the best we can do is sell this watch to the one or two people per year who ride us and say, Hey, I want my first big boy watch. That's it. Get the watch. Anyway, whatever. That's a rant. I don't know. That was another rant. That was. Is that my third rant of the day? You're on one right now.
Andrew Is everything okay? Let's keep it up. Okay. Uh, we have a new citizen pro master Navihawk in a new size and I think it was really needed. So this is the Navihawk. This is kind of the successor to the Nighthawk, I think. Yeah, no, it certainly is. 40 millimeter case, three colorways, and I hate them all. Oh, really? I hate them all. The white I can deal with, the green I can deal with, the salmon pink, rose gold thing, I hate. I think I can get down with the green. You don't like the dial colors. You don't mind the watch, you don't like the dial colors.
Unknown Oh, I like the watch.
Andrew I hate the dial colors. Okay, got it. done a glossy sunburst green, like tone this down, make it matte, make it a forest green, but just take the gloss off. This is meant to be... Also make it black. Yes, also make it black. I see a red door. Yeah. I mean, this is great. This is a great size reduction. This is a cool watch, right? The Navihawk is a cool tricompax chronograph that just looks good. It has the tool watch feel. It's super legible. Now in a better size, it's going to be a lot more wearable, but the colors are just a big bummer. It's not khaki green, it's not copper, it's not, I accept silver. There is no khaki about this glossy green, and that's not copper. That's rose gold.
Everett Yeah, yeah, it's rose gold, yeah. Like a particularly saccharine rose gold. Yeah, it looks like a cheap rose gold. Um, no, I'm with you. Uh, I'm with you.
Andrew This is a great watch though because it came down from what a 44 I think was the last iteration of the hour 42.
Everett Yeah. It's a big 42. If it was 42.
Andrew Yeah, 200 meters of water is, I mean, this is the new updated kind of toned down Nighthawk. It's spec'd well, it's an eco drive, it is just good.
Everett I mean, we don't get a UTC function or a dual time function, which the Nighthawk has. I mean, that's one of the reasons the Nighthawk is so appealing, because you get so much, you get the chronograph, you get the, Uh, you you get a lot of functionality with the Nighthawk here You don't have a chronograph on at least the the main line of Nighthawks.
Andrew There was there's the what's the blue angels version? There's also a chronograph which is like I know wasn't the blue angels. There was a I believe a chronograph edition. That was just like fucking Stupid here.
Everett You get a chronograph. You don't get a gmt. That's fine. Um But and and i'm with you andrew. I think this is a great watch. It's got that great night hawkish bracelet uh, it's got Hear me out. A terrific end link. It does. Female, no faux machining. Holy shit, I saw that end link and I was like, what? Yes, fully articulating. It's going to wear really nice because these are big. A mainstream watch, a mainstream for the general public watch release without a stupid end link. Oh my God. Anyway, these are great. I do really like them.
Andrew Look at the marketing materials for them.
Everett So great. So great. I do. I do want it in black. I agree with you. 600 bucks. It's a lot of money. I think that's MSRP. We're probably looking at 400 to 450 retail, like actual retail, maybe even a little under that. Yeah, I think this is a, I think it's great. Great water resistance. This is a cool watch.
Andrew This green does not feel anything near like a military watch.
Everett You know, we talk a lot in this sort of enthusiast space about what my first watch was. And that always means what my first sort of real watch was. And I think for a lot of people, it was that first automatic Seiko. But I think for just as many people from that era, the Seiko 5 era, For just as many people, it was a really good eco-drive.
Andrew Almost certainly, yeah.
Everett And that was the case for you, right? Your first watch was a really good eco-drive. Yeah. now, today, in the era of the dead Seiko 5, which again, I think is overstated, because the SRPs are affordable, terrific, really good, anyway, but really the death of that Seiko 5 era, I think even more people are gonna get into watches through an eco drive, but they probably buy it at Macy's, and this is just such a great option for those folks. If you buy this watch, you might very well be like, You know what? What is this fuel LBS between the 70 and 80? Oil LBS? I wonder. I'm going to do some Googling. And then you find yourself on watches, Reddit or whatever. And then the next thing you know, you're fucking complaining about watch buys website. Yeah.
Andrew Or, or you've learned how to use your slide rule for a soft boiled egg timer.
Everett One of the two. It's one of the two things. Yeah. So yeah, I think this is cool. I really like this watch. I like that. You know, Citizen is really all over the place. And I think that that's a disadvantage in some ways, but it also means that as long as they can pay attention on the manufacturing side, as long as they can pay attention to all these plates that are spinning, keep them in the air, they could be, I mean, are they the biggest watch company in the world right now? I mean, to the extent Citizen's not already a juggernaut, and it is, of course, we know it is, but to the extent it's not, I see them having an opportunity to fill all the spaces.
Andrew Yeah, they obviously do. The problem is Citizen so often makes like one fatal flaw when they produce a watch.
Unknown I can't, is it my turn, Andrew? I can't remember.
Andrew Yeah, it's your turn. And the fatal flaw in this is that the colors suck.
Everett Oh, yeah. Well, yeah. No, that's true, Andrew. The colors here suck. Yema? Oh, yeah. I do want to talk about that. Yema deserves a little bit of time for this. Yema, my favorite watch brand? My favorite affordable watch brand? Is that true? I think you've said that. I think you're on record a couple of times. I think that's true.
Andrew And I think they're certainly one of the most exciting affordable watch brands.
Everett Yeah. Yeah, that's right. So, uh, they're making Swiss Supermans now. Yeah. They're making Swiss Superman. Um, and why? I think, I think because for Yema, a French company, I think that because for Yema to use Swiss movements is cheaper.
Andrew Yes, so they have been really proud of their French in-house movements and have really toted that. And we talked a lot about the CMM movement. Yes, and it's been super important to Yema. It's been like a core value of this brand. And they recently announced that they will be transitioning Superman to Selita movements. so that they can free up funds. So it's cheaper for them to move to outsource this to Switzerland. And then they can start reallocating that R and D and manufacturing money into their higher end movements.
Everett Right. Cause they're like, not only does it free up resources, but it actually just makes the bottom line less. Yes. Like we're going to get those cheap Swiss movements. Yeah.
Andrew Right. How baller is that? Like, Oh yeah, we're outsourcing to the Swiss because it's cheaper. Nobody says that. Nobody's doing that. Like brands aspire to reach that Swiss made and not, not all brands want to go with Swiss made route. There's, that's a little bit of hyperbole, but they are removed. So the, the movements in the Superman are the, um, the 2000 and 3000 calibers are gonna still be serviced by Yema, but they're no longer gonna be in production. So they can focus their attention on the CMM 10, 20 and the tourbillon movement that they work on. So they're using Swiss made for their entry level affordables, and they're gonna keep French manufacturing and in-house movements in their higher end watches, which is just, That's so baller.
Everett Yeah. Um, it'll come to no surprise to anyone who's heard me talk in the last couple of years about watches or even in the last 10 minutes. But the thing I love the most about the Superman is the end link because it is an unadorned female end link, which two in a row here. Thank you, Yama. I love that. A little bit of a mismatch on this, which is a lower end watch, so it makes sense. We've got case finishing to brace up finishing mismatch, which is fine. They're doing a brush polished thing deliberately.
Andrew But it's 1,200 bucks. And I think at 1,200 bucks, you can maybe course correct that.
Everett And well, they're doing a brush polished It's polished on the on the mid case on the top. So I know it anyway I don't love that but it's a decision which is fine We're keeping 39 and 41 millimeter cases 120 click unidirectional bezel 60-minute dive timer, you know, it's better though a 60 click bidirectional. Yeah, it is really good. Let's hear it Thunk, thunk, thunk, love it. These are pretty thick watches. They're 14 millimeters thick and they have that weird bezel design that I don't need. These are really tall on top of the mid case, which that's how these watches are. It's fine. It's not a problem. I don't love it. It's a little too thick on top of the mid case for me A little reader window.
Andrew I know it's a decision. It's there but I can do it. That's right.
Unknown Um, but other than that, these are just great
Everett Great 2824 two movements. They're all like 1300 bucks or what? 1190 euro, which I think is like 1300 bucks ish. They're immediately available. They're well priced. They've got good movements. Oh, did I say 2824? They're 201. Yeah, they're 200 dash one movements. So Um, which you said earlier. So, uh, just a great sort of entry level watch from the coolest affordable watch company in the world.
Andrew Like a really interesting move.
Everett The coolest big affordable watch company in the world, I should say, because Yema is pretty big these days. They are. And they're just cool as shit. And I love their big loom blocks on this dial.
Unknown Yeah.
Everett They're not, it's, I don't think it's, I think it's printed loom, but it's very, very thick.
Andrew um as opposed to like as opposed to like machined yeah loom um anyway uh next up christopher ward a 38 millimeter version of the 12 so you can now get the 12 and 36 38 and 40 which is really a very christopher ward move they're like hey we have this watch We understand that everyone prefers different sizes. So we're gonna make it in about nine sizes and there will be one for you. And the 12 is one of, it grew on me. I didn't initially like it. I didn't really see how it fit in the Christopher Ward universe. But every time I see it, it grows on me a little bit more. I get more and more okay with it. This is currently in a blue and a gold. The blue is terrific. They have a rubber strap option on these and they're, they're just good.
Everett Yeah. You know, I, I meant to, one of the things I meant to do this week, Andrew was go back and look, because I believe when they came out with the 36 millimeter 12, we said on this show, like it's just too small, right? Like it might work for you and the 40 might work for you, but for most people, 40 millimeters is going to be too big. 36 is going to be too small. Even though I love 36. And I think you said that you were like, I think this is perfect. And I was like, okay, maybe, but it's not going to be perfect for most people. Correct. And, and here we are, here we are. They, we've got the, the mama bear, uh, in the house. Yeah. And,
Andrew They also added a color match to date wheel in these new iterations So you'll start seeing a color match date wheel which you know, some people complain about I'm I think it's a great decision It's a great decision.
Everett I don't I'm not gonna object to it. It's unnecessary.
Andrew I'm usually okay with a not color match date wheel.
Everett Yeah Yeah, that's right It's terrific. This is terrific
Andrew What is it? We have four colorways we have blue like a deep blue.
Everett Yes Like a row. I'm gonna call that a royal blue. Okay, royal blue Light blue the cocktail time blues. Mm-hmm silver and gold Yeah, the gold is a it's not what you think of when you when you take gold No, I think it's because of the texture.
Andrew I think the texture kind of breaks it up and and I
Everett It's got sort of a green hue, which sounds unappealing when I say it out loud, but it's a nice gold. I really like it.
Andrew You know, I really think it's because of the texture, the way the light is bouncing around on that textured dial. Um, I think it's gold.
Everett It's, it's, it's gold that leans towards, it's gold. That's going to lean towards the yellow versus the red, right? Yeah.
Unknown Yeah.
Everett Yeah. Very little red in this gold.
Unknown Yeah.
Everett But really good, really good colors. Again, $1,225. Christopher Ward is sometimes allergic to black and white and... Yep. I personally don't get it, but I think they know what's gonna sell.
Andrew And some people are allergic to gold. That's a... Right?
Everett Or is... Like literally, yeah. I don't know, maybe, yeah, I don't know, actually, as I say that. It sounds right, but. I bet there's jewelry allergies, and I wonder if, I don't remember if it's like a coating. I think that there are people that are allergic to nickel.
Andrew Is it nickel? So gold is actually what you have to wear, because it's hypoallergenic.
Everett Maybe, I think that that's a pretty common allergy is nickel, which is, there's a lot of nickel in a lot of things, so. Andrew, are we close? Did we? We're close. We could maybe call it at this point. Yeah, because you know what? I can just say, Nomos released their best watch in two new colorways, Club Campus in Campus Starlight and Night Sky. I was so bored by that watch, I didn't even open the link. The Night Sky is a really cool yellow with like sort of NOMOS red, white accents. The Campus Starlight is a really cool navy with those same accent colors. Both of them are great. They're club campuses though. And they're in every size of club campus. They're very good. NOMOS, one of the best watch companies on earth that just never talks about anything they're doing. Nobody ever talks about them and yet, because they're so boring. Nine millimeter watches that are in-house tip to tail and just fucking rad with way too long lugs.
Unknown Yeah.
Everett Do you think if Nomos reduced the lug sizes on all of its watches by let's say 30% they would instantly be the best watch company out there? They could be, yeah. Why is every Nomos And why don't they push their bracelet models more? Anyway, whatever. Also, also, Louis Vuitton just released a handful of very, very cool and very expensive tambour watches, including one in ceramic. You can click the link in the show notes, but otherwise fuck off, because we're done talking about it. Yeah, I might not even link to it. Just Google it. Just Google it, people. They didn't make the cut.
Andrew Andrew, other things. Yeah, I have another thing. What do you got? So as you all know, I'm hair challenged up on my melon. And I've been for a couple of years now, been razor shaving my head. So once a week in the shower, I get in, I lather up, I shave my head. And honestly, I was kind of getting tired of the time commitment associated with that, because it's not a, three to five minute thing. It's like a 15 minute project to get it done and to get it done without like weird streaks. And then, you know, you get some, like I get razor nicks or ingrown hairs. And I started doing the research into an electric razor, like purely for time and convenience. Uh, and I settled on the Remington Balder Pro head rotary shaver, and it's that model hits like every one of the top. However, many lists of the year and like on all the like gear places that do reviews and stuff.
Everett I'm going to put something in your hand and I'm going to instruct you not.
Andrew I'm just going to instruct you to air it. OK, just air it. So this is the one I settled with. I paid 60 bucks for it on Amazon. That's kinda why I settled on it. I was like, eh, it's mid-range price. It's on every top 10 list. Let's just see. All the reviews are positive. They seem to last a year or two. So I got it. And it does all the things I want it to do. And I am like in and out two minutes. There is absolutely no like hair trimmings not captured by the the hair capture thing. You know, the delta of space between the blade face and the little chamber that captures it. Battery runs well, like no razor blade or no razor burn, no irritation. I haven't had any ingrown hairs. So if you're somebody who's shaving your head on the regular, it does recommend not to use on your face. I'm not sure exactly why, because I've used an electric razor before and used it for my face and it was fine. And this is much the same. It's just a little bit bigger. panel, but the ergonomics are great. It's not heavy. And one of the things that I was kind of concerned about with going to an electric razor was actual fatigue was like lugging this thing around on top of my head for however long, cause it's much heavier than a razor. It's fantastic, 60 bucks, like. That's cheap. It was a win.
Everett You know, I have used an electric razor in the past, but I almost immediately put them down after a while because I do get razor burn. And then eventually it becomes like, bad enough that I can't shave, I need to go on profile, you know?
Andrew Yeah, so if you're not getting razor burn, then I'd say... The only downside is you don't get a bladed razor closeness. You're not gonna get that shininess. You don't get the shininess, which is, I don't care for the shininess, but you also don't get quite the smoothness that you would get from an actual bladed razor. Yeah, sure. I'm okay with it. Yeah, I so this is this morning's chafe. Yeah, you look good There's no there's a little bit of redness on my neck, but that's because I have a little sensitive baby bitch skin And if I just rubbed my head with my hand, it would be red. So yeah, some people really lean into the shininess
Everett Some people do. I don't, I don't mind it aesthetic. I mean, I don't mind it from a, from an observer's viewpoint either way.
Andrew A lot of those people have more hair loss, like less actual hair there. It's just that mine's thin and, and retreating and also advancing from different angles of my nugget. So the shininess will come. My dad's head is shiny.
Everett It is a curious, it is a curious element that you're advising that you don't use it on your face. I wonder what that's about.
Unknown I don't know.
Everett Which is fine because I would rather use a bladed razor on my face.
Andrew Anyway, yeah, yeah Cool. Yeah, so that's a good that's a good other thing if you're if you're shaving your head and you're kind of annoyed at how long it takes or you've kind of thought about dipping your toe into the Giving up on the hair. This is a this is a good option. It's quick. It's like super no mess fast and
Everett Andrew, I feel a little bad because I'm gonna phone it in on my other thing. That's how I feel. I'm not phoning it in though. You always phone it in. No, that's not true. I feel a little guilty about it because I think we try to keep this stuff interesting, but the reality is sometimes you're into something. Give me that thing so I can... Sometimes you're into something. And right now I'm into bourbon. right now i'm really into bourbon and i keep having bourbon discoveries and it keeps being exciting and so the thing i want to talk about my other thing this week is a bourbon because i i found a bourbon that is something I really, really, really like. Um, I've bought what 10 bottles of bourbon in the last two months, Andrew, maybe the last month.
Andrew Yeah. In the last like 40 days.
Everett And when I say bourbon, quote unquote bourbon, I bought a few rise, mostly bourbons. I bought one realm when the rum is really good.
Andrew I've not had that room, but I do. Rum's usually a winner for me.
Everett Um, and I don't really like rum, but I really liked that one anyway. Um, but I've been into bourbons and, and this week I'm going to talk about a weeded bourbon. Now, if you, if you know things about bourbon, uh, you will know that weeded bourbons are often amongst the most highly sought after bourbons. For instance, Weller is a weeded bourbon.
Andrew Oh yeah, the Pappy family.
Everett And the pappies are weeded bourbons. So some of the most sought after bourbons on earth are weeded bourbons. And some people like them, some people don't like them. I think that I knew very little about weeded bourbons, but I found this bourbon called Holiday. It's a very, very old distillery out of Missouri, the oldest distillery in Missouri. Missouri. Missouri. And it's close to Kansas city ish.
Andrew Went to the oldest brewery in Missouri when I was at Leavenworth.
Everett Oh, cool.
Andrew It's all subterranean. I don't remember the name of it. It's all subterranean though. It's like a little shed. And then you go into the, to the loggering cellars that are like these beautiful cobblestone arched chambers where they would, Because it was cold and they couldn't longer beer. I don't remember the name. It's outside of Fort Leavenworth.
Everett I think Holiday was owned by a company called McCormick for a minute and sold under the McCormick label and then later perhaps purchased by MGP. But then a few years back it was bought by a investor group. and was brought back under the holiday label. And after 30 years, essentially, they started releasing bourbon again under the holiday, the old holiday brand mark, named after the brothers who first bought the lime spring back in the 1800s. Anyway, this is their soft red wheat Rick House proof, which means, essentially what that means is a weeded bourbon, which means that the secondary grain is primarily wheat and not rye. So typically bourbons are 51% corn or more, and then the secondary grain is usually rye, or sometimes they're a four grain, and then malted barley. This is a wheat, secondary grain wheat bourbon, which gives it maybe a sweeter, Maybe less spicy. Sometimes a little bit of funk comes through in wheat. I get no funk in this, but when I first poured this, it's hot. It's rickhouse-proof, which means cask-proof, essentially. When I first put this to my nose, I was like look and then I handed the standard and I said give this an aeration and To let some of that ethanol just sort of escape I mean the whole room smells like it does it does like bourbon right now now you should now you should Breathe it in and take a drink because this is the best bourbon I've ever had My favorite bourbon I should ever have. I shouldn't say best because that implies some sort of level of expertise that I don't have. It's my favorite bourbon I've ever had. I'm not an expert, Andrew, but this is hot. You get a Kentucky hug or perhaps a Missouri hug. It's definitely warming up my chest, but it is like, Smooth, it lasts for forever, but it doesn't burn for forever. Like in the mouth, there's nothing offensive. You don't have like weird spiciness. It just tastes yummy and sweet. Like berries on top of a creme brulee.
Andrew I have a ton of smoke, like right in the mid mouth.
Everett And a ton of smoke. Ton of oak on the finish. And a ton of oak on the finish. but not bad oak, not astringent oak. It's not drying me out. No, no, no. It's excellent. It's excellent. Now, what I will say is when I first poured this and I took a drink, I got ethanol in my nose, I got ethanol in my mouth, and I was like, ugh, that is too much of everything. And then I let it sit and I kind of swirled it and I went back in after about two minutes and I was like, holy shit.
Andrew You kind of get, so my first sip of it, really heavy ethanol, ton of smoke. And then sip number two, a lot of berry, like dark stone fruits, red fruit.
Everett Yep. Big red fruit. Yep. Berries. Yeah. and then vanilla, and then oak. And everything's clear, and everything's smooth, everything works together. So all the flavors are blended, but they're distinct. It's a little young. It is a six year, no younger than six years. So it's not young, it's been aged. But six-year bourbon, it's coming in 121.5 proof, so it's a big bourbon. It's not 130 or whatever. It's not a super heater. But my favorite bourbon I've ever had. That's really good. And you can buy it and it's 75 bucks.
Unknown Yeah, it's not expensive.
Everett Go try to buy a bottle of Weller 12 today, you guys, or Weller Full Proof. Just go try. Just go try. Good luck. Just see if there's any in your state.
Andrew But let me know if you find it. You gotta order it. That's the only way to get it. You can buy this. You can buy this. I can stumble down to the store and buy it right now.
Everett Literally. There's a store within walking distance of us that has this.
Andrew It's just a little further than I wanna walk. Especially in the rain, that's fair and you're and it's uphill both ways. That's true The crest of the hill is betwixt us. So you're always walking uphill.
Everett This is lovely I don't see it in very many stores where there's one store around us that carries it but they have it
Andrew But on that, they have such a great selection. That's the, like this hidden gem liquor store, country market and the edge of town.
Everett I talked to the guy and I was like, I've never seen this before. And he was like, we're the one store in town that gets allocation and I can get as much as I want. And I was like, so if I wanted like a case of this, he was like, you can buy it today. I'll order it for you.
Andrew But there's no benefit in buying it by the case.
Everett There is. If we buy all the cases, then we can control the secondary market.
Andrew Oh. I don't know if this is taking off enough to we need $40,000.
Everett Okay.
Andrew Why don't we just buy into the distillery at that point? It's fantastic, Andrew. That's really good.
Everett It's fantastic. I love this. I love this. And it's not just us. This is people know about this. But you compare this to Weller, there's no question in terms of demand. If you think you want to go buy some Weller, I mean, go buy some Weller. Good luck. If you if you know you like Weller and are grumpy that you have to pay 250 bucks for 300 bucks for foolproof. Go buy this. Go buy it.
Andrew Yeah, this is. This is like easy drinking.
Everett but not approachable gets used in bourbon a lot. Like, Oh, that's approachable. It's approachable. It basically means it's not going to hurt you. Like, so if you don't know anything about bourbon, you're not going to be like, Ooh, but this is not quote unquote approachable in that way, in that like, Oh, this is for beginners.
Andrew No, it's definitely not. It's it is, but it's easy drinking, but it's easy drinking.
Everett That's right. Not approachable. So this isn't my baby bourbon. This is a burden for, for grownups.
Andrew Yeah, for people who are at least familiar with the experience.
Everett Because you get a big Kentucky hug when you take that drink. Like it almost hurts, like it's almost uncomfortable. Yeah. Like in the chest, like it burns all the way down your esophagus.
Andrew Yeah, and you feel it sit right at the bottom, like right at the top of your stomach.
Everett I can feel it sitting like underneath my xiphoid process. Mm-hmm. Yeah.
Andrew But I'm down with that. I like that.
Everett I think for people who love it, who enjoy bourbons, this is a winner. That it's like a good, it's like a good habanero hot sauce. It's like yellow bird. Like, okay, okay. I see.
Andrew I might even not even go up, up spice a little bit and go into like a ghost pepper sauce kind of thing. Like, yeah, like you gotta, you gotta know what you're getting into and not be scared of it. That's right. That's right.
Everett And you get a little funk too, but good, but good funk, like sourdough, like a really good, what's that San Francisco, the famous San Francisco sourdough company?
Unknown Yes.
Everett Yes.
Unknown Waterfront?
Everett Bhutan. It's like that funk you get from sourdough. Like, okay, I see you sourdough. I want more of you. I love this. It's my favorite bourbon I've ever had. It's really good. I last night was pouring little tiny amounts. I was pouring a little bit more than tiny amounts because I wanted to, and then putting it back in the bottle with the various bottles because I wanted to get the full nose. But I went back and forth. Cause I was like, this is crazy. Do I really like it as much or am I just in the right mood? Like, nope, I love it. I love it. I would get back to it and be like, yeah.
Unknown Yeah, that's good. Yeah.
Everett So that's my other thing.
Unknown Good other thing.
Everett Whiskey and watches.
Unknown What a day.
Everett Paperwork's drawn, fellas. Andrew, is there anything you want to add before we move this thing along? No, I think I'm all out of things, man. Hey, you guys. Thanks. Thank you. Thank you for joining us for this episode of 40 in 20 watch clicker podcast. Do me a favor. Go to our website. It's watch clicker.com. Uh, there we post articles and pictures and other things about watches that are not this podcast, but also every episode of this podcast. If you want to follow us on social media, that's at Instagram on Instagram at watch clicker or at 40 and 20 underscore watch clicker the only important part of this outro is the next part if you want to support us and oh boy we hope you do you can do that on patreon patreon.com slash 40 and 20 that is how we keep this thing going for five six years if you want us to stop maybe withdraw your support but other than that Patreon.com slash 40 and 20 drop a buck. We really appreciate everybody who supports us. And that's what we need to keep going. And don't forget to tune back in next Tuesday for another hour of watches, food, drinks, life, and other things we like. Bye bye.