Episode 106 - Talking Retromatic with Jonathan Ferrer of Brew Watch Co.

Published on Wed, 04 Nov 2020 21:08:52 -0800

Synopsis

This podcast episode features a conversation with Jonathan Ferrer, the owner of Brew Watches, about his latest release, the Retromatic watch. They discuss the design decisions behind the Retromatic, such as the choice of movements (Swiss Sellita SW200 and Seiko NH35A), the distinctive perforated dial inspired by espresso machines, and the retro-styled bracelet with a butterfly clasp. Jonathan shares his design philosophy, focusing on creating unique but wearable watches that evoke a sense of nostalgia and character. The hosts also touch on Jonathan's other projects, including a print magazine called Brew Time and his recent purchase of a Porsche 911 as a transport vehicle for his brand.

Links

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Transcript

Speaker
Andrew	Hello, fellow watch lovers, nerds, enthusiasts, or however you identify. This is 1420 The Watch Clicker Podcast with your host, Andrew, and my good friend Everett. Here, we talk about watches, food, drinks, life, other things we like, and how much of an asshole Everett is. So Everett, my friend the asshole, how are you?
Everett	Bro, I'm pumped.
Andrew	Yeah?
Everett	Yeah, I'm pumped.
Andrew	I spilled beer. Why do these always blow up? Do I shake them on the drive over? Is that what happens?
Everett	I shake yours before you open it. Oh, that tracks. Yeah. Uh, no, I'm good, man. Uh, you know, it's one of those, uh, mess.
Andrew	It's everywhere.
Everett	It's one of those midweek recordings. I think that these are Monday. Well, you know, it feels like midweek cause I worked my ass off today, but I hear you. I hear you. It's in your weekend. We always record in your weekend because it's so good to, well, partial Sundays were recorded.
Andrew	It's barely weekend for me. We're running off like three hours of sleep.
Everett	That's true. That's true. No, I'm doing well. I'm doing well. I'm excited for tonight's show. But first, how are you?
Andrew	I'm so good. I spent my day very busy. I, for the first time, took advantage of Oregon's about two-year-old roadkill salvage law.
Everett	So we're not going to keep this on the DL.
Andrew	I salvaged some roadkill.
Everett	I mean, this is enough on the DL.
Andrew	Yeah. I salvaged some roadkill.
Everett	I figured no one listens to the show, so that's keeping it on the DL.
Andrew	So I brought a deer home that had been recently hit by a car, and I have been processing it for the last day and a half.
Everett	Yes, this is exactly what it sounds like.
Andrew	Yeah, and so I salvaged roadkill, and you had some of the sausage last night, because we had a misfire in our recording timeline. So I came over last night anyway and shared some sausage. Tomorrow morning, you're gonna have some of the breakfast sausage. But today, I finished cutting and grinding everything, and I have to wait until tomorrow. I think the day after tomorrow, I'm going to get some encapsulated citric acid delivered via Amazon to make my summer sausages. I have some high temp pepper jack cheese on the way, so I'll do some jalapeno pepper jack sausages. But I think by Thursday, I'll have everything packaged, freeze packed, or vac... Well, so at first the computer turned off and that confused me and then I burped. Are you going to be okay? So I've got all those ingredients coming and I think by Thursday I'll have everything packaged, back sealed and filled my freezer up with roadkill.
Everett	You know, uh, until last night, I don't think I've ever eaten roadkill.
Andrew	I have not eaten roadkill before either. And I called the fish and wildlife office today and I'm like, Hey, so it's COVID. And I know the website says I have to bring in heads, but the website also says you don't have to bring in heads of female animals. She's like, Oh yeah, you're good. Just every time you kill a deer, just call us and make sure I was like, are there people who do this? And she's like, Oh, we get people who call every week. I was like, Oh,
Everett	And just to be clear for anybody at home thinking this is really weird.
Andrew	It was still hot. It was very fresh. It was steaming still when I was working on it when I got back to my house. So it was, yeah, it was about as fresh as if I'd hit it with an arrow. Maybe fresher because when you hit something with an arrow you wait a couple hours. Yeah, that's right. This was like, this was hot.
Everett	That's right. And it was delicious. It was delightful. And it was delightful.
Andrew	I made some stroganoff tonight with one of the back straps.
Everett	And how was that?
Andrew	It's perfect. I mean, you just have to add some butter to add some fat content because deer is so lean relative to beef. But yeah, just made some stroganoff and used one of those backstrap steaks to do deer stroganoff. It's terrific.
Everett	Well, I hate to, I hate to... Because we could talk about roadkill killing all night. ...interrupt the roadkill saga. But we do have, we do have a guest on the line and it's a very, very good friend of ours.
Andrew	Very.
Everett	And I'm going to build the anticipation a little bit more.
Andrew	He's a good friend of ours. We might not be a good friend of his. That's perhaps true. That's perhaps I wouldn't blame him. Yeah.
Everett	That's how most of my friends are. I'm like, yeah, that's my best friend. They're like, what, what's your name? We're like that. Jonathan Ferrer of brew watches has graced us with his presence and we're very excited to that. John, you're in, you're in New York. We're in Eugene and yet here we are together in this room. How are you?
Jonathan Ferrer	I'm doing great. I've been looking forward to this. Us too. How long since our last talk?
Everett	Oh boy. Six months.
Andrew	Last year? Oh, you think?
Everett	Okay, six months.
Andrew	Maybe more. Six months. Maybe. It feels really recent. I don't know. It's got to have been this calendar year.
Everett	Yeah, perhaps. I mean, it's been a long year.
Andrew	Maybe.
Everett	Was it in COVID? Were we in COVID times?
Jonathan Ferrer	Oh, good question. I think it was pre-COVID.
Everett	I know you're in a new, I know you're in a new place.
Jonathan Ferrer	Oh, it was COVID because I remember I sent you guys a bottle and I was like.
Everett	Ah, yes.
Jonathan Ferrer	It was during COVID, so I was like, I wonder if he's going to be afraid to open the door and accept the package because it might have, you know.
Andrew	Wait, you sent us a bottle?
Everett	Yeah, he sent us that bottle of wild turkey. Somebody didn't share. We still got some.
Andrew	So Everett got a bottle of wild turkey. I remember the bottle.
Everett	I've cracked it, but we still have about three-fourths of a bottle. I'll send two next time.
Andrew	March 18th. So it was actually really, it was just before COVID.
Everett	Yeah. Well, that's sort of that's sort of the beginning. But John, Jonathan, perhaps. Yes, yes, yes. We have had for a couple of weeks your new Retromatic, which is which has been announced just about a week ago, which I suspect the reception has been very, very positive based on what I'm seeing online. But that's why we brought we you said, hey, I'd love to come chat with you about the Retromatic. And furthermore, why don't you hang on to one of these for a couple of weeks? Which we have done. Forever. And both worn a lot.
Andrew	Yeah.
Everett	And have both worn a lot.
Andrew	The other day I was, we were recording something, either an episode or we were just, we were recording and I was looking at this and it just, it pulled me away, so far away from my train of thought that I was like, I'm going to need you to back up a second and we're going to have to redo that whole bit because you lost me. So let's talk Retromatic just to get it going. Tell me about it.
Jonathan Ferrer	I will. Yeah, I will jump into this.
Everett	How did you make that creepy? Because it got creepy.
Andrew	I feel like it might be the if I had said that sans mustache, it would have been totally normal thing.
Jonathan Ferrer	I didn't want to try it because he was just going on a roll so well, so smooth. I said, you know what? I'm not going to jump in yet. I'll do it.
Everett	I'm going to do this.
Jonathan Ferrer	All right. I'm going to I'm going to jump in. So what's cool about this is because remember last time we were talking, I was just hinting, like, I have a three-tier sandwich dial. And guys were like, yeah. And I said, mechanical or automatic. And he said, yeah, cool. But in those stages, it was still sample prototype almost at that point. It wasn't until I had the production pieces in hand that it actually felt real. But what's special about this watch for myself is every collection I work on, I try to outdo the prior one in a way or so. So the one before this or the one that really like started this was the retro graph. So it was the chronograph version with the VK64 movement and it was slightly larger about a couple millimeters but you know in watches a couple millimeters is like a whole addition on a house, you know. Yeah, yeah. It feels completely different. So There's these different, so this is what I've been learning as well through experiences. There's one thing seeing your product or a product out visually on the shelf online and you're attracted to it. But there's another thing when you're attracted to it, but it just feels right. And that you experience over time. So when I had the sample pieces and the production pieces at that time, I've been wearing it for months and months and months. I said there was something really special about this compact case on the bracelet that I liked a little bit more or in its own way that was different from the chronograph. And I said, I think I'm onto something. I mean, at that point I was already like pretty deep into it. So I was like, you better hope so. But you know, for me, what's different from Brew and myself with this thinking is it's not a checklist, but there are certain things that make you feel like you just done it right. And it's not I'm not patting myself on the back. I'm saying it feels like it's it's refined to like its truest form. Like I don't think I would want to chisel away at this anymore. We'll talk about buckles later. Because I liked what you mentioned about the buckle. But I like this the most because I feel like it's chiseled down. It's tailored to like its truest brew retro form. that if I had gone at it anymore, it would feel like forced. Well, maybe I'll think of something. But right now, I really, really like it. You know how it is with anything new. You're you have that wow moment. You know, we'll see.
Everett	Well, so let's let's talk about specs. I mean, first, I'll say for you at home, if you don't know what the brew retromatic is, go ahead and press pause. If there's there'll be a link in the show notes, you can go to the most of them just to work. If Andrew does them, There'll be links there to Will from WatchClicker's review, which was published on October 26th. There will be a link to the Retromatic On The Brew website and plenty of information, right? And we're not, WatchClicker is not alone in having written about this. There's really a lot of information out there. So if you don't know what it is, take a minute and just end this, at least uh, familiarize, familiarize yourself before, before we go on. So, uh, just a basic rundown of the specs, Jonathan, if you will.
Jonathan Ferrer	Yeah. Um, even before that, uh, a quick nod at, at will, when he did that video, there's always going to be video reviews and articles written about products. And of course it's very helpful for any brand and you always appreciate it. But that video in particular, him narrating it, him taking the really high depth macro video shots did the brand and myself, I felt like he did it so much justice. He understood where brew came from, where it is now, where it's going. Um, so yeah, when you do watch this video, I would definitely say he did an excellent job narrating it and shooting it in like it's it's best, um, light. Um, so I felt like honored that he did that. Okay, so to the specs of the watch. So, the Retromatic comes in size wise at 36 sides and sides so it's from nine to three o'clock side by side that's 36 And then from 12 to 6 p.m. would be 39.5. So super compact with a thickness of 10.5 millimeters. And I did two different types of models. And we should talk about that, too, where I did some that have the movement of a Salida SW200. And then I did some that have the Seiko NH35A. And, you know, I will talk about later, but I have so many emails where people say, you know, I can't decide. I like this color and I like that movement. can you make this happen for me?"And at that point, you know, it's like, I'm the designer, I've said it, it is the way it is, but I'll let you know if I change.
Everett	Well, and the cage, the cage is different, right? For the NH35 versus the SW200, the cage is different. So it's not, it's not just a matter of a dial swap at that point.
Jonathan Ferrer	It's two options. Yeah. I mean, yeah, there's subtle differences. So like the, The window opening is at a different height on the different movements. They also have different, uh, vibrations per hour. I think, uh, the Seiko is at like 21,600 and the Elite is at like 28,000. Yeah, yeah, yeah. Good, good man. So slight differences, but if you really go to like the base function, they both serve as like a robust automatic that, you know, will, will last longer than you. And it's just, at that point your personal preference do you want like a big exhibition uh window to see the movement and or would you prefer that little unique like signature window on the seiko movement and both are good in their own ways and then the further thought is like color wise you know what color would you like to choose yeah yeah and and there's and and you're suggesting that that you had to make some decisions and uh and that those decisions are kind of set in stone
Everett	I want to come back to movements, because we've talked about the dimensions of the case, and I'm not sure that we can move on without sort of talking about what the dimensions mean, because the 36 by 39 reading I think might be a little bit misleading, especially if you didn't, as we instructed, stop and take a look.
Andrew	So now, stop and take a look.
Everett	So what shouldn't be surprising is that this is a TV dial. This is a square dialed, square cased. Well, it's rectangular.
Andrew	A watch. Sure. Okay. With the numbers you've given, it's rectangular.
Everett	Okay. You're fine. Yeah. I appreciate your contribution to the show, Andrew.
Andrew	That was the last one for the day.
Everett	That's all I have. That's it. Yeah. All right. Have a good night, man. Thanks. I'll see you. It's been real. So when we hear 36, I think when people hear 36, they instantly go to, like, an OG Explorer or OP or Datejust, perhaps. You know, these... I've just listed off three Rolexes, and I realize that there's other watches that have been made in 36. Falcon 2. Falcon 2, perhaps. Perhaps, right? But of a historically traditional size, perhaps in modern times a bit diminutive, this is not that.
Andrew	No.
Everett	Because the dimensions of a TV dial um, are, are expanded at the corners. This feels much more, I would say this feels like a 39 millimeter watch. Uh, and I'm just throwing that number out in terms of 38 39. This feels like a very modern. So when you hear 36, I think that if you at home are feeling like that's too small for me, I would suggest it's probably not.
Andrew	Um, but it's not what we said about the dramatic, I would suggest it's probably not.
Everett	And furthermore, the 39 millimeter lug to lug is perhaps a bit misleading because it doesn't have lugs that protrude. The actual watch feels longer than what you might think of when you when you think 39 millimeter lug to lug. Would you say all that stuff is fair?
Andrew	Are you saying things?
Everett	Very much so. Are you? Do you take offense?
Andrew	No, you're just saying things in just a really sexual way. You've got a mustache. Yeah, maybe that's why. I'm just hyper sexualized right now. I don't know.
Everett	Sorry, dude. So not a tiny watch. In fact, I think that this is, you suggested that, you know, or I think you said that you feel like really you've chiseled away to the, to the essential size. I'm paraphrasing obviously. But, but when I put a retro graph on my wrist, it feels a little big. It feels a little big.
Andrew	Interesting, you think big.
Everett	And in fact, to the extent I objected to the retrograph, it was the size. I thought, you know, with the shape of the case, which I know is deliberate, those very sort of steep sides, I thought, you know, this is just a touch big for my preference. I think you nailed it here with this size. This to me, I agree with you, feels like the essential size for this watch.
Jonathan Ferrer	Yeah. It's also important when I chose a size It's always personal preference at first, like what would I enjoy wearing and where do I think the size preference would be in the future. I think this was a good size for the majority of people as well. So it works for me, it works for you. And I think if I had gone any smaller than this, then I think I would be removing myself from a lot of people that would want this watch, they would say it's simply too small. And naturally, if I went larger, they would say that that's too large of a watch. I think this is like a really sweet spot. Yeah, we'll talk about that later, because there's so many illusions that create that feeling.
Andrew	So I there's a lot of illusions and I I want to talk about a couple of them. But at first I want to say in the moment you were talking, I put on a Hellcat, a Contrail 2 and a Nemo and then the Retromatic. We've got like a microbread who's who on the table. We really do. And I got to say, so that's a pretty good spectrum of sizes and shapes. And the Retromatic feels the exact same size of all these. And these are all 39-ish.
Everett	Yeah, the Nemo and the Contrail 2 feel a little bit bigger, but they're dive watches.
Andrew	Yeah, so they ought to be bigger. But in the way of case dimensions, the way it sits on your wrist, the way it hugs your wrist, it feels very comparable. So for those of you who are concerned about the size, being at 36, the lug-to-lug length, it feels like all three of those watches. And my guess is that you'd have worn or tried on one of those three watches.
Everett	Yeah. I think the Hellcat and the The Hellcat, which I've got a new, I'm going to shout out my new watch. We don't really do watch checks on the show, wrist checks. Because I don't wear one when we record. That's right. I took delivery of my Hellcat, my Orion Hellcat this week, which I got the black dial. It is a brushed case. The black dial only comes in a blasted case, but I somehow happened to have gotten it in a brushed case. And I am, I think I've worn this. I've had it for about two weeks and I would guess I've worn it nine or 10 days. Wow. Which is weird. You wore it golfing when we went a couple weeks ago. I wore it to the range today. Yeah. And it's got the Miyota movement. So when I hit a driver, sometimes I hear like... So yeah, but I think it feels very similar in size. I mean, certainly not. It doesn't feel like the same watch. No, not at all. They're drastically different watches. But in terms of size on my wrist, I would say indistinguishable.
Andrew	Yeah, absolutely. And the bracelet taper is super helpful to it because it's got such a money bracelet taper and a really great clasp.
Everett	So, so design decisions, right? I think you were talking a little bit about the movements and I think that's maybe an interesting place to start because part of me suspects that that decision was sort of an early one that you must have made to go with a Swiss movement and a Japanese movement and furthermore to go with a very affordable Japanese movement because there's other, you know, perhaps the Miyota 9015 is also Japanese, also affordable, a little bit more expensive. And then the SW200, I think, also sort of compares really closely to the 2824. So you've gone with both affordable movements, which makes sense with your VK64 background, right? You've always sort of picked movements that are going to provide value, right? Value to function. How do you make those decisions? What were you thinking?
Jonathan Ferrer	Yeah. So something I mentioned earlier was that I always have a close ear on who my audience is and what they're asking for. And I've noticed that the pattern is most of the people that buy my watches are not just watch enthusiasts, but the majority are just design-oriented people that are interested in something that just looks cool, funky, and different in a way. And with that said, they're not looking at that checklist. Like, I kind of create the checklist of the specs of the watch that should be at a certain high standard. But the people that are really buying my watches are just your people that are interested in design, savvy, looks cool, unique, it's just different. And it makes them feel a certain type of way. The fact that I chose to do the Swiss Sellita movement, that was like a personal gain for myself. I kind of wanted that on my belt. And I also wanted to experiment to see if for a super light premium, it's like I would charge from like a 425 Seiko watch to 495, super, super small jump. Would my audience be interested in that movement? And how would I know? And the things I listen for are, are people asking for that movement in the other watch? Are people upset or happy with the price? Are they content with where it's at? Um, are they asking me, um, for more Solita or, or are they not even mentioning the movement at all? Which is actually what I've noticed. I noticed a lot of people were just, uh, buying both pretty even. And there was no, uh, competition where somebody said, well, you know, I wish I had a sake or I wish I had a solita cause you know, you always think worst case scenarios when you produce these things, but people were what I expected. were buying it and their comments were, it's just so different. I'm so attracted to it. The colors work, the texture works. Um, it makes sense to your brand, your story, the, the retro, um, era is interesting. So I was like, all these little boxes were ticking off and I think it was good that it flowed from my previous collections, but still stayed unique. Um, so it was like all these things that I still listened for, but to the question, if I had to go back, it's like I did it as an experiment, but I also did it because I had always wanted to do something that's a little bit more high end. And for me to have that Swiss mechanical movement included in the watch, it was just kind of like, uh, you know, it's, it's on our arc. It's in our archives now. It's on our record. We've done it. We've tried it and it's, it's worked well.
Everett	As you, as you sit here today, I could, I could hear Andrew inhale. And so I had to cut them off real quick. As you sit here today, you've now, I think for just a little bit over a week, been actively marketing and selling these. Are you able to gauge what people have wanted with regards to those two choices?
Jonathan Ferrer	this is not even a politically correct answer. They have all been selling evenly, which is great. Like that is the, you never want one to sell more than the other. You never want to have a product that sits in one that just flies off. Yeah.
Everett	It's been like a teal, like a teal retrograph. Those ones so fast.
Jonathan Ferrer	So, so I've, I've been lucky with that so far. Um, but you also have to be cognizant of that. So I, you know, this whole, The whole idea of a micro brand or business in general, it's like a, it's like an art and a science, right? So when I put this out there, I can compare this to like the car industry. A lot of people. They first, they all buy the blue dial and you have to ask yourself, why? Is it because it's the most attractive or is it because it's the one that you're showcasing on all your advertisements? So I would see like a huge influx when I started pushing the blue, people would purchase the blue. If I started pushing the green, they'd say, ah, you know, and they would literally purchase the green and it was a direct correlation. And so I say to myself, well, I guess they're all good in their own ways. As long as I display them in like their best light. It's interesting to see that that movement, you know, and that's why I kind of call it, it's like an art and a science. Like there are reasons that these happen. Of course, these are natural feelings, but there's, there's like legitimate, uh, understanding of why these watches are intriguing to certain people.
Everett	You're, you're developing your propaganda skills.
Jonathan Ferrer	It's crazy. I wouldn't say it that way, but I would say it's definitely like promoting it. And then people, yeah, people are just receptive to it in that moment.
Andrew	What was your thinking for colorway and movement? Because it seems like you went pretty traditional colorways with the black and the blue towards a Swiss movement and then the burgundy green to the NH35. And I was wondering what your thinking is on why you applied which color or the color to which movement?
Jonathan Ferrer	Good question. Such a good question, Andrew. Such a good question.
Andrew	I'm good at only one question. That's it for me for the night.
Jonathan Ferrer	No, you got to keep these coming. These are like... So I said to myself, the Salida movement is probably for more advanced watch enthusiasts. for the more advanced watch enthusiasts that they would probably want more of like a proper professional watch in which case the blue or black would in my opinion be more of the professional watch more of the high-end piece I looked at the burgundy and the green as more of a flavorful pop of color that could be fun. You want to pick it up like your swatch. It's cool. It's in the moment. Like I can make that a fun impulse buy. So not only is it cool and playful with the colors, but your everyday person would find that cool. It doesn't have to be an enthusiast, although they're cool with it. But somebody that just sees this online or refer to it, however they see it, would love to watch. And they're not like, pop the hood and let me see what it is. Oh, Seiko? Cool. They would be like, automatic? Sweet. Burgundy? That's pretty cool. Textured dial? That's unique. And like, there's all these like, different emotions and thoughts that are happening.
Andrew	I love your checklist, man.
Jonathan Ferrer	It's money. So, it's like, but it's not, you know, what kills me, and I know you guys get kind of like, tired of hearing this too, it's not the boring checklist of like, sapphire crystal, automatic movement. Yeah. it's Yeah, but you archive it. But you also have to remind yourself that's not the end all be all recipe for life. But you're kind of understanding the experience of why you enjoy and make it and why other people enjoy and purchase it, you know, because it's also you can't take that for granted. You know, people don't buy watches often as often as us. So for those few and far between purchases, you know that that's pretty significant. So then you also have to say, well, this niche brew brand that does something very retro, nostalgic, different, you know, this person doesn't buy watches so often, what would trigger their thoughts or intrigue them enough to even want to own this? You know, so there's all these fascinating thoughts. And I overthink like crazy because these overthinking thoughts on all these details, the emotions, the looks, the field, of course, the build is exciting. And I talked to other people And they say like, I would love to be a business owner. And I wouldn't care to make money. But I would just love to see how people receive and tell me if they love it or hate it. Because that would be the kind of communication I would want to have. And you get that. But you don't want to just let it go into the wind. You want to absorb and understand it. Sure. And I think that's what's so like in this position I have that I'm enjoying so much.
Everett	So I assume that as you're building this watch, as you're designing this watch and getting ready to sort of execute on prototypes, there were difficulties in this movement versus this movement, or maybe not difficulties, but perhaps decisions you have to make. Did you ever consider, and first let me caveat this question, I don't think you should have done this, but I wonder if it ever occurred to you, gosh, I should perhaps split the difference with a 9015 and make everything blanket. Did that ever did that ever occur to you?
Jonathan Ferrer	No. So sometimes too many options is bad. You know, you don't want to be like a diner and have a full menu front, back and six pages long.
Everett	Right. It's confusing. What's the Cheesecake Factory syndrome?
Andrew	Yeah.
Everett	I was thinking Waffle House.
Jonathan Ferrer	So, you know, it's strange. The longer I do this, and this is like the worst business advice ever, I don't think about the cost of production anymore. It's just like what would be cool and what would be like attainable for them, not so much like what would be killer on me to make. When you say like blanket with like a 90-15, you mean like why not just do them all in like a 90-15?
Everett	Sure, and I suggested that that might be splitting the difference between... Ah, yes. You know, you get the higher beat rate, you get a little bit thinner movement, perhaps not better decorated, but maybe a little bit more streamlined, a little bit more refined mechanics in a 9015 versus an NH35. So, so in my mind, the, the 9015 perhaps sits between the Solita and the Seiko, although mechanically the, the 9015 is probably on par with the, with the SW200.
Jonathan Ferrer	Yeah, yeah, definitely. I would say I, Stick with Seiko as much as I can for the personal relationship that I have with those guys. So they've, it sounds strange to say, but I'll say I, they've treated me very well with customer support and doing the testing on my watches. So that's another perk of why I work with them. I'm sure Miyota may or may not offer that same support. But in terms of when I assemble my final prototypes, I send it to Seiko, and they test to see that the hands are balanced. They test to see that the accuracy is within its specified range, and they test to see that the cage is holding the watch in its best form, that it's not going to shake, rattle, or have impact issues over time. We'll see about that. Yeah, no, no, give it a go. Give it a try. See, I would rather hear from you guys than, you know, have it sent to Dubai and it's like, Oh, this is, you know, it's problems here. Um, so yeah, definitely test it. Uh, you know, it's a good question. And so I do like Seiko just for the personal relationship and support that they give me. Um, could I have done it with all the Miyotas? Yeah, yeah, yeah. But the question for you guys, there's two types of 915 movements. I heard the first, stage or the first set of 9015s had issues, but then they came out with like a second 9015. Have you ever heard that? I heard that there was like two releases of that model.
Everett	You know, I, I, I, I'm not familiar, uh, but, but I do know that, that, um, there are several different versions of the 9015. I think that by and large, um, the modern, the 90, thousand series that are coming out right now have a really low error rate, but it could be that there was something that they had to fix, right? No, I'm sure they've got it now. They're a super proactive company. I think it's a great movement. I also really think an NH35 is a fantastic movement. I'm not super familiar with the SW200, but for all intents and purposes, I think that it's probably a very safe bet. And it's like you said, it's Swiss and you check that box and great, right?
Jonathan Ferrer	Yeah, it's a good feeling to kind of know. It's kind of like you put it on your history. It's cataloged. We've tried it. But it's not that proud of a feeling. It's strange, you know, it's like that kind of goes on to the checklist, like the standard checklist. So that doesn't really get you going as much as like the design, if it's successful or not, like in terms of completion. And then, of course, like reception.
Everett	Well, but I think that there's a really reasonable consumer who maybe it does get going. Right? I think that there is a consumer who's not unreasonable who prioritizes that. It's not me, but I think that there is that consumer out there.
Jonathan Ferrer	That's actually a really good point because there are a lot of people. that would say, yeah, I wouldn't give this brand or this type of watch a second look, unless it had, you know, X, Y, Z, X, Y, Z possibly being a Swiss movement assembly in a certain place, whatever it might be. This might open the doors to them and say like, okay, now I find it acceptable. I'll give it a try. And now they may have entered the realm of brew and now they might be a fan for, you know, forever. There's, there's all these different thoughts.
Everett	So let's let's talk a little bit more about design because there's more going on here than just a shrunk down retrograph with an automatic movement. I mean, there's two, I think, really notable things that have happened on this watch. One being the dial, which anybody who's seen a single picture of the watch is like, what's going on with that dial? And two, I think the bracelet is is a really fantastic one. It's your first bracelet, I think. Is that is that accurate?
Jonathan Ferrer	Yeah, I did a bracelet on an HP1. Oh, yeah, that's right. But it was more standardized. It was like your Oyster three-link bracelet. It wasn't at this caliber in terms of design and fitment. So this is a little bit more difficult for me to get right.
Everett	So let's talk about it. I mean, maybe we just start there with the bracelet. What were you thinking? What did you want? I mean, it's really obvious this is a straight link bracelet. This is very, very the 70s, right? This is right out of the replay book. 20 to 16, yeah.
Jonathan Ferrer	Yeah, so it has that hard taper. That's another thing I've learned to love and I've seen it at like all the Philips auctions. They have all the watches laid out on these little cushion curved little pedestals. The watches are much more sexy when they have the taper. I also believe that they're more comfortable too, which is another perk. You know, comfort's huge. Um, but it just was the old school factor. Like, nostalgia is huge for watches. Like, that's the warmth and that's the reason that people even wear them anymore. Like, yeah, sure, personality, character, you know, you want to show off to your girl or your friends or Instagram, whatever it is, but this was like the warmth for the wearer in terms of like nostalgic old school vibes. And, you know, I think you mentioned before, like, what if this was like a stretch link, you know, like old Spidel. Like, that would have been cool. It would have caught your hair and your arm, like, holy hell. It would have been really, you know, like a nod like that. The past is kind of cool. And, you know, you don't want to copy it to the point where you're just like, well, you need a replica bracelet, but you kind of, you know, some things you do not have to reinvent because sometimes if you reinvent too far, it becomes unfamiliar and unfamiliar becomes standoffish and uncomfortable. Yeah. Or novel. Yeah. So, Sometimes if you stray away too far in your direction, it's not good.
Andrew	And we might have talked about the bracelet contention before we hit record. But I think we did actually talk about before we hit record. And you, Everett, were talking about that the butterfly clasp is something that you were in opposition to.
Everett	Yeah.
Andrew	And what I said was that this watch, this design, this feel needs an expandable bracelet or a butterfly. It just, it, it rounds it out for me. And I, I think the butterfly is money on this. The one thing I don't like about butterflies is that you get the, that you have to choose which side is going to be too far forward or not. And with a, with a standard bracelet clasp, that's, that's easy. Like that's an easy buckle movement, but with the butterfly, it kind of, it, it brings it off center. And I don't know that I could pull another link. Like your complaint, your chief complaint, as I understand it, was that there's no micro adjustment.
Everett	Yeah, I think I have two general complaints with the butterfly clasp. And let me just, because we've got John in the room.
Andrew	He's not here. He can't hit you.
Everett	I will just say... He's earmuffing it even right now. I will just say, generally speaking, I think that there's nothing wrong with the butterfly clasp. In fact, I like the way they look. I like the way they look sort of the same as a deployant clasp on a leather bracelet. I don't like those. They're attractive. I think that it's kind of a pain in the dick to attach, and that's a very minor quibble, like when you're closing it.
Andrew	No, pain in the dick is significant. That's something that I complain about.
Everett	It's a minor pain in the dick. Okay. Right. It's a minor pain in the dick. And that's not this butterfly clasp. That's all butterfly clasps. I think that the way they sit on the wrist can be uncomfortable, although this has been very comfortable. I also think that the lack of micro-adjustment is, it can be frustrating. For me, the way I wear my watch, I have quite a bit of play, so it's not a huge deal. But I think for someone, especially like you, you wear your wrist in a very consistent position, so you have a little bit less room to play. So I think that that's a potential objection to a butterfly clasp.
Andrew	Yeah, and I wear my wrist below my wrist bone notch. Your watch? Yeah, no, my watch. I don't wear my wrist there. I wear my watch below my wrist bone notch, so my watch stays in place. But you wear your watch everywhere from above that to about your elbow, and it just kind of slides up and down like a 90s banker.
Everett	That's right. That's right. Oh, John, welcome back. We were just talking about how great the butterfly clasp is.
Jonathan Ferrer	Oh, yeah. All positive notes. Of course.
Andrew	So talk to us about the decision for a butterfly clasp as opposed to a standard bracelet clasp or any other like an elastic and expandable. Talk to us about that decision.
Jonathan Ferrer	That was one of those where you're designing it. It looked seamless on a computer screen. It looked seamless in the notebook. So it felt right there. So it was all about the seamless flush fit looks.
Everett	The aesthetics are there, right?
Jonathan Ferrer	Oh, yeah. I just wanted to like sexify. I wanted it as seamless as possible. Yeah.
Everett	Yeah. And undoubtedly looking at this watch from the bottom, I mean, it is seamless, right? You get those buttons that kind of protrude. But I mean, it almost looks like it's not there at all. So I feel I feel you on that.
Andrew	And the seamlessness of this watch, one of the things that struck me and has has continued to every time I've seen this watch is the is the bevel on the very top of the case. I can't call it a. Oh, yes. I can't call it the chamfer. A bezel because it's not a bezel, but that chamfer that that seam between your polish and brush is just money.
Everett	And I'd say colloquially that's a bezel. I think in terms of watch jargon, it gets a little confusing.
Andrew	But I won't call it that, though it kind of is. It's such a good transition. That texture, that light transitional difference between those two pieces is so good.
Jonathan Ferrer	You know, you'll see that a lot of older watches, like those fifties and seventies watches, they do use that same technique. Those watches were also a lot of the divers and a lot of the TV watches back then were kind of chunky. And it's my own personal belief that I did it this way and they did it that way too, to break up the case. Because if you didn't break it up into these different levels and these different layers, it would feel like one chunk of a watch. So by breaking it up, it just makes it a little bit more dynamic. It makes it feel the illusion that it's thinner and you can do more brush and polish techniques that makes it feel more, how do I say, not professional, but just more refined and finished.
Andrew	It's layered. There's depth to it. And then you integrate the textured bezel. You integrate the other finishing styles around the case into the bracelet. It's just, it's a super It's an optical illusion, deep watch like you could just you could stare into it and keep looking through that crystal down through into the dial. And then your your field of view just spreads down around it.
Everett	And it just it it's great. So I've got a really specific question about the bracelet. The bracelet is ostensibly top down. It looks like a flat link and it is a flat link, certainly. But when you flip it over, it also appears that mechanically it's a three link. Is that something that you worked with an OEM to design that mechanical connection there?
Jonathan Ferrer	Yeah. So if it wasn't done that way, it wouldn't flex or work at all this way. So this was 100% part of, I would call it the mechanical engineering to make sure that this bracelet would one last. And then two, this was something that they'd done so many times in the past that let's not experiment with something that's so new and unique that will break down over time. This was kind of the standard construction in terms of setting up the links in the back that way. especially on a flat link bracelet like this. So if you didn't have that center link at that thickness, then this bracelet style would be much more weak, flimsy, and like loose change in time. So this was like the standard construction to make sure that this bracelet would last.
Everett	Okay, finally, we got to talk about the dial because the dial is, I think, the piece de resistance. Is that how you say that? Fuck if I know, man. I don't speak French. So the dial, right? Okay, let's have it. Come on.
Jonathan Ferrer	Okay. You ready?
Everett	I'm ready.
Jonathan Ferrer	Okay, so the dial. Again, overthinking everything as I do because it's my enjoyment. People like brew, but if I go too novel, then it's too much. They have to enjoy it, but it can't be too much on the nose. You asked me the last time, you said, John, you know, tell me this shot timer. Is it true? Is it genuine? Or is this just like a little, you know, like a fun, like one-liner? Is this tongue in cheek?
Everett	Yeah, that was, that was the phrase I used. Is this tongue in cheek?
Jonathan Ferrer	Yes. And I said, no, it was true. And with this dial now, it's true that it's truly inspired by these espresso machines. And I've put it out there. I don't know if I said, you've seen images, I'm sure, of the drain grates of these specific bespoke machines. And when you show it side by side, you see the exact correlation. But, and this is a huge but, If you're not concerned with that, if you don't care about that, and you just like the way this looks and feels, then this will still do it for you. You can't, when you design or make a product, you can't force a person to like something because of your support story. That just is, you're cornering yourself. You can't imagine a perfect world that way. So you have to leave it up to their imagination and their own personal visual enjoyment. And so that's why I ride that fine line of, If you want to know, there's a secret to each little detail and there is a support story and I promise you it's true. But if you're not concerned and you just like the color and the way it looks and feels, then this will do it for you too. And it's like that fine line of getting it just right. You know, I'm not, not perfect at it. I'm still learning, like I said, but that's what I'm aiming for. And that's what I was aiming for with the Retromatic.
Everett	Yeah. Fantastic. Uh, and I, and I will say, you know, I saw pictures of this pretty early on, uh, because you, you're, you're, uh, We're under embargo, I assume, at these points. But, you know, you're pretty sort of open with us and I assume other publications. I don't think we have got an exclusive relationship there. But so we saw pictures of this pretty early on and I thought, gosh, I don't know. A, it does look really cool. And I say those things, John, this looks really cool. But also I was like, I wonder what is this actually going to look like? And when you sent us this watch, I remember sort of pulling it out and thinking, man, how does that work? How does that work? And not how does it work physically, like just how is this so good? This is kind of a weird decision, a weird decision. And then I get it in my hands and I'm like, fuck, that's cool. And we had this about two weeks before you announced. And I almost, I got this at the office, I was working. And you hadn't told us.
Andrew	He has it sent to his office so I can't take him from his house while he's gone.
Everett	And you hadn't said anything to us, John. And so I almost, I almost posted a picture on my feed of this dial because I was like, gosh, darn it, this is cool. And then I think about 20 minutes later, you sent me a message and said, hey, just so you know, I'm not announcing that until the 26th.
Jonathan Ferrer	I told you, I said, even if you did, it would have been OK. You would have made it work.
Andrew	No one follows us or listens to us anyway, so it wouldn't have been a giveaway.
Everett	We're in a vacuum here. Yeah, really, really. I think it's a risk. Uh, maybe not a huge risk, right?
Jonathan Ferrer	You know what you're going. No effort. You're right. Um, when you say, just say it out, like just the thoughts, a watch dial that just like covered with perforated holes, that sounds a little extreme, dramatic. And like, it doesn't sound like it could be a wearable object on your wrist. It sounds a little too, uh, specific, you know what I mean? But, uh, I think because I kept the holes at like a certain size and spread, of course, And it almost seems at eye level towards your wrist, not as obtrusive as it sounds.
Andrew	It's an inobtrusive texture. It is. It's a texture. And I think we've seen textured dials executed really effectively by lots of brands spanning the gamut from big brands to small brands, from luxury watches to affordables, we've seen that texture dial. And this is just this is a really uniquely done texture dial that it at distances and light. I think it what I like most about this perforation as opposed to texture is the way it captures and plays with the light in a really direct light. You can see that perforation really clearly and it and at any angle it it almost looks it almost looks sunburst.
Everett	Yeah. Well, and it looks like billet, too. I mean, that's another thing here that, you know, we've seen some textures recently. And when I say recently, I'm thinking in the last two years, we've seen some textures. And Andrew, you and I have had kind of pretty deep conversations about this. The first one that I remember that I was just like, that doesn't work, is that green Mortal Kombat texture that Seiko used on their Seiko 5. You know, and I It just doesn't do it for me. And then more recently than that, we've seen a brand. I think it's a great brand and I just won't call them out because I do think they're a great brand. But there's this denim textured dial and it's not refined. It's chunky and just kind of icky to me. And I think some people really love it. But but we don't like blue. But there's there's something about sort of faux texture that that icks me out. This is a manufactured texture, which is to say it's faux in that regard. But because you've implemented a machined... I mean, it just looks like a machined piece of billet is what it looks like.
Andrew	But that's what... But you landed it, and I think you hit it on the head. And obviously, because you designed this, that's why. But the diameter of these perforations is such that it can get lost. It's a texture. It's not a Swiss cheese dial.
Jonathan Ferrer	But it's also not just, it's not just stamped because you see so many dials that are just stamped for that, that same, like, let's just call it a dimple if it was like the opposite. And I had, you know, when you're manufacturers, everybody wants to do it easier than say, oh, well, we'll just do one stamp, one piece. I knew that the outcome of that one stamped piece would have felt, and the illusion would have been a lot cheaper than doing this in three separate layers. It just comes out sharper when it's in three separate layers, you have more depth,
Everett	you have more sharpness the contrast that texture will come through a lot better versus just one solid dial that just got stamped in one piece yeah yeah well uh really well executed so we've talked a lot about it the retromatic is available now on the website you've got two different versions you've got sw200 you've got the nh35 green and red for the nh35 blue and black for the sw200 those are fixed according to the man himself
Andrew	But if you email him and ask more than 10 times, you can get a Burgundy within an age 35. John at BrewWatches.com.
Jonathan Ferrer	I'll drive it to your front door.
Everett	Yeah. I'd like to. So that's the watch. That's the watch. And we'll let you plug it here again at the end. But I think that Brew is doing some other interesting things right now. I think you yourself are sort of experimenting with talking about watches, talking about your processes.
Andrew	talking about... Such that we didn't even get to the topic we wanted to talk about today. I know.
Everett	Talking about the industry. I'd really like to give you just a little bit to talk about some of these other projects. You showed us an image. I'll let you talk about that if you want to, but you showed us actually a thing you have in your house right now. Oh, yeah. So what else do you got going on, man?
Jonathan Ferrer	So I made that... I don't know if I call it a publication, but I made a Brew Time magazine. A magazine. magazine. And the reason I made this magazine was not for profit. But, uh, you know what? And tell me if you agree with this. I think sometimes you spend so much time creating content, thoughtful content, whether it's a podcast or visuals or photography. And in this day and age, everything is so short lived. So you'll work on a podcast and people will listen to it, give or take, and they might not listen to the whole thing. You're just like, darn, man, you everybody will appreciate all the details on this watch and the thoughts behind the process. So I said to myself, how could I basically give them another chance or opportunity to check out the details without clicking on a website or on Instagram, you know, give them like a little coffee table book. And that's what this magazine will be. It's kind of the Are you going to do one with each release? To tell the story of that release. You know, I do like that. You know, it's, I think I would definitely do that in the future. Cause there's just so much that you put into the watch. And then, like I said before, yeah, there's the pleasure of putting out your watch and people receive and it's enjoyable. But for me, communicating your story and ideas and having that received and understood, you know, when you're not there, when I'm not there to talk about the watch, what's fascinating to me. is hearing other people, whether it's on a Zoom chat or back in the days when we got together, and I could overhear somebody talking about my brand or introduce me. Oh, this is Jonathan from Watches. He has watches inspired by espresso machines. He started it in this year, and this is what he's doing now. And I'm not there saying it. And it's interesting to me that people understand the brand, the design, the inspiration, all these different cues and things, details that make it special. And I'm not the one that has to say it. I think it's wonderful that people want to know more. You are asking these questions for all the right reasons, and it's not often that people ask these questions. Sometimes it's short-lived. It's bought, it's worn, and you can't expect more. But you could have an opportunity to share more, and if they're interested, they could read. So why not give them that chance?
Andrew	I like it. And I think that's one of the struggles that that you as brand owners face is that there's so much of you poured into these watches and folks, which is, it's just not a negative. You want people to buy your watches and, and you don't care why, right? Like it's, it's cool if they like the story, if they like the, the idea behind it. But the bottom line is that you're business owners and you want people to buy your watches. It's just cooler if they, care about the watch it's it's there's there's this intrinsic appreciation when they do but but if they don't like who cares they bought the watch that's the goal right and that's such a good point and and we we like as watch reviewers like that's what effectively what we are we're watch media ish or adjacent we're largely the only people that really care about these little weird things like is it a butterfly or is it a buckle or you know the the chamfering on the case most people's looking at like oh that's cool i like it i'm gonna buy it like we're the assholes that make this hard for you because we're we're the people in the voice in the ministry you're helping refine all the details but it's what you said what happens when people
Jonathan Ferrer	You get to that point and it, you know, don't, I won't say I'm not grateful. I'm super grateful every morning that people buy my watches and over the years they buy it more consistently because, you know, you always do your best and et cetera, et cetera. But what happens when people just buy your watch and just buy your watch and you don't hear from them sometimes, you know, but as a business owner, typically you don't hear praise. You only hear problems or when you have to give support. That's the typical nature of any owner for any business. Um, but what happens when you're selling consistently, like you crave the next thing and you crave. For myself, at least to share the same energy, to share the same excitement with other people, because I see it, you see it, but these other people, um, and they haven't, you shouldn't have an expectation that they need to see it, but how wonderful would that be to kind of share the joys that you have? You know, the same idea of going to these, these watch shows, it's like, you all understand and appreciate the joys, you just want to share it. And so like the idea of a print book or creating a podcast and talking about these details, it's you have so much joy and pleasure in this that you want to share with others and enjoy that communication. It's just like when you have something nice, you want to share it. So I think that's where these things stem from.
Andrew	You're sharing your nice things and I appreciate it.
Everett	And I'm going to pile on a little bit, too, because I appreciate your ability to sort of be thoughtful about your decisions. I think that we talk to a lot of brand owners, and I think by and large, almost every single brand owner we talk to is genuinely curious about, well, how did you feel about this decision? But I think that very often that excitement about getting feedback is tied to a little bit of sensitivity and um i don't think that's problematic and i think it makes a ton of sense and i i think it's just human nature well it's inherent but like insecurity like you want to be accepted you want you want the things that you like for other people like i have always appreciated john you know i i think every single watch you've made i've said something like yeah i love all of these things And this thing I maybe don't love, right? Uh, and, and we, and I feel really confident to have that conversation with you. Uh, and you know, like a butterfly clasp, right? That is not, uh, that is not a, an objective, uh, decision, right? That is inherently subjective, that kind of decision. Um, and, and, and I appreciate that you're, you're saying, yeah, well, let's talk about it. What would you prefer instead? And when you say it, when you say it, and this was before we started recording. You're thinking, yeah, how could I, how could I do a thing that might be better for you ever, which is not to say you're going to do that, but you're always thinking. And so I do appreciate that about you. We've talked to some brand owners indirectly, perhaps more than directly. I don't think any of the brand owners we've had on the show felt this way, but we've talked to brand owners and I've heard brand owners express general sort of disdain for the blogosphere or perhaps the podcastosphere. That's a word. Nope. Uh, you know, Which is, which is, I don't think they help my sales and generally speaking, they just trash, they trash the watches in a way I'm uncomfortable with. I've never got that sense from you, right? You come on and you say, yeah, I want to talk about the butterfly clasp. Everett, I know you don't love it and I'd like to talk about it and I, and I appreciate that. So, um, this is, like you said, this is part of the process. We started a watch podcast just because we wanted to talk about watches. We're so, we were so into them. It's like, let's do this thing that's going to be like expensive and time consuming and time consuming because we were so And I think you're the same, and I really appreciate that about you.
Jonathan Ferrer	But Everett, you understand that you're both smart guys. You understand that there's a critical point in which it might not be accepted in the beginning. And people might think it's lousy or they might think the watch is not good in the beginning. But if you keep doing it enough, you turn a few heads and a few heads turns into many more. And then before you know, you can't even count anymore.
Andrew	It's mostly because once people see this on somebody's wrist, any of their reservations go out the window. Can we can we circle back just for a moment about us both being smart people?
Everett	Yeah.
Jonathan Ferrer	You guys do get it.
Andrew	I super appreciate your compliment. I really do. I know Everett knows that I'm not a smart guy. Everett has a notification that just dropped on his phone to remind him to put the motherfucking garbage out.
Everett	It's Monday night, man.
Andrew	So just just so you're aware of the caliber of people you're speaking with.
Everett	It is currently hovered over your face. It's just there.
Andrew	That's why I was laughing so hard.
Jonathan Ferrer	He's got his priorities. It wasn't the priority.
Everett	It literally says put the motherfucking garbage.
Andrew	I was I was laughing. I'm listening. But I I put the motherfucking garbage out. Came up right. You guys are both smart guys. The timing wasn't
Everett	We really appreciate you coming on. We really appreciate you talking about your new watch. It is lovely.
Andrew	And we appreciate that you were able to just not talk about what we wanted to talk about tonight and talk just about the Retromatic.
Everett	I still have to decide whether or not I'm going to be able to get away with keeping this one. But if not, I'm almost certainly going to pick one up because it's just one of my favorite watches that I've worn in a very long time. And you do the different thing. You've talked about that on the show tonight. You've talked about it. It's different. It's this is not the other watches. Right. And I think that that's sort of your that's your game. And it doesn't feel like it doesn't feel at all silly. Right. Even even the even the retrograph doesn't feel silly. Right. I think you've really walked that line. Well, congratulations. Fantastic release. I'm super excited for you to sell a fucking 10,000 of these. Yeah.
Andrew	Yeah, you do a great job towing the line between unique and familiar.
Jonathan Ferrer	Well, you know, and what you're doing, too. I think the most exciting thought to have to remove yourself from the business side of, you know, that mission is sometimes I think it's natural to say, what would you want to be remembered for? Even if you fail tomorrow, at least you tried. What would you want people to remember you for? At least you had put your all into a specific Design brand podcast content whoever you are as a person you know at least you didn't fall into the crowd of this dense very similar pattern of what's been just pumped out over the years same same same. It's cool to show your personality through a podcast, through a design of a watch. And again, if it's not accepted, it's okay. Never be insecure about it. It's cool to be different. I think, again, push business away for a second. Even if everything failed tomorrow, how cool is it to be remembered for something that's different? It's not drastically different, but it's a different take on something that we've seen. done so many times in the same fashion. And I think that is the intriguing part of doing this, you know? And I hope that's going to be the driver in the future. I think it will be, you know?
Andrew	I wish you weren't so fucking humble, dude. You're like, just take a compliment.
Everett	Jesus. Well said, Jonathan. Well said. Andrew, other things. Go. God damn it. It's a meat grinder.
Andrew	What the? I'm just, I'm annoyed that I can't be as humble as this guy.
Everett	Nobody can be as humble as this guy. And nobody has hair quite as good either, right? I've cut my hair specifically to be as cool as Jonathan's and it's nowhere near.
Andrew	So my other thing, it's whatever. So like I talked about earlier, I had to deal with some roadkill. And I've made a lot of sausage in the last couple years and I've been using the KitchenAid Sausage Grinder. which is money, and the KitchenAid sausage stuffer attachment.
Everett	And this is the grinder is the attachment that sits on your... Yeah, it attaches to the thing.
Andrew	So for those of you who have a KitchenAid, you got it as a wedding present. It attaches to the thing. And you have never used it because everyone gets a KitchenAid mixer as a wedding present. It's just a thing that you get.
Everett	I have used my KitchenAid almost to breaking.
Andrew	So I thought I was going to burn mine out today. But that the little chrome cap on the front of it actually unscrews. That's what that little screw thing on the front does. It's a cap for attachments. There's a bunch of them. There's thousands of them. Maybe there's an ice cream maker. I don't know. It doesn't matter. But there's a there's so I have the meat grinder attachment and I've used it a lot because I used to. Well, I still do. I make like I'll do different burger grinds. I like one third bacon, one third brisket for a burger and then and then another of Chuck.
Everett	So there's a reason that Andrew is the co-host of this show. And it's not because of his watch knowledge.
Andrew	Yeah. So hot take on burger mixes. But I got a so I had the grinder attachment and the grinder attachment works great. The stuffer attachment works great for if you want to make three sausages for dinner tonight because the hopper has about three ounces of space. But when you start working with quantities of like 60 pounds, it's just it's not enough. It just gets messy. So I got a standalone sausage stuffer this morning. No. Yes. I'm with you. I'm with you. I got it. I got it. I think yesterday. No. Fuck. I got it.
Everett	It doesn't matter when I got it. I mean, you've been a sausage stuffer since birth, but keep going.
Andrew	Always born to stuff. And like we've talked about on this show before, if you get Cabela's brand and REI brand everything, you're fine. You're good. Like basically for eternity. So I got the Cabela's brand heavy duty sausage stuffer. It's 160 money. It's got a six pound capacity. And the nice thing about a standalone stuffer is that it's all airtight. It's just got a hand crank and he just stuffs it. It fills that casing full. This is my favorite other thing ever. What I didn't expect was the velocity that it comes through the tube at. It like, it, it gets it. I, I, I tore my casings four or five times. I just blew them out. Blew them right out. So for all you guys or ladies, for anyone feeling, it's just stuffing sausages. He's crying. I got it. Yeah, I've done it today. So for those of you who decide to make sausage, get a standalone stuffer. It's 160 money. Get a standalone. It's absolutely worth it because you're going to save yourself 90% of the time. What used to take me an hour and a half, it took me 10 minutes. And you can just stuff that sausage so full. Man, I'm just going to keep saying stuff that sausage. It's not even that funny, but we've lost him. It's not funny. The show is going off the rails tonight. Everett's a loss. Jonathan, what is your other thing? Because we don't have Everett right now. Oh, we don't have John either. He's gone. He's crying. Look at him go. All right. Everett, what other things are you interested in? I'd like to talk about some shoes. Pointing at my face.
Everett	We got a new face ID here.
Andrew	I just got a new iPhone and it was not the the technological upgrades were not worth the transfer pain. It was hours. I think I was without a phone for like five and a half hours. Not worth it. Everett, I think you might have another thing this week. You're going to talk about some shoes here.
Everett	I'll read about them.
Andrew	Everett wants to talk about the Jazz Family Sockany. OK, hold on.
Everett	I'm back. I'm back. All right, Everett. I'm here. Jesus. I don't know what happened man. It wasn't that funny. No. Something got me.
Andrew	Something tickled me. One time in my life I've laughed so hard I like I couldn't breathe. I was like laughing and it was an America's Funniest Home Video and it was this girl who was trying to pop balloons and she kept like sitting on them and popping balloons. And I vividly remember it happened because I was in Washington, D.C. I was in this like super cool hotel, me and my wife were on vacation. And it was the same weekend that UFO played LSU after a national championship loss. So we were like we were we had some hate coming into the opening season or opening day. And we're like, man, we're going to we're going to come buck LSU up. And then we got our asses whooped. And then later that night when I'm feeling like kind of drunk and sad about a college football team losing a football game, we were watching America's Funniest Home Videos and I was, I couldn't breathe. I thought I might die.
Everett	Okay, I'm ready. I don't know, man. So, sockiny jazz. So, okay, look. I'm a socksney? I wouldn't call myself a full-blown sneakerhead. No, because you have a head for a head. Because I have a head for a head. But I do like sneakers a lot. I do like sneakers a lot, and I have a lot of sneakers. I like those mocks, by the way. Oh, yeah. Thanks. These are my raincoats. They were purchased. They were the their crowdfunding. I almost bought a pair, too.
Andrew	I didn't, obviously.
Everett	Otherwise, I'd be wearing them. So I've got a lot of sneakers. There are a lot of sneakers that I've owned, and I'm like, do I need to go back to those? You know, some of the Air Max is right. I've owned and I thought, yeah, I don't need another pair of those, at least not right now. The one sneaker. that I always have in rotation is a Succony Jazz. I want to talk a little bit about... Do I need to leave?
Andrew	Is that what's happening right now? I've never seen this. I've known Everett for like 12 years and I've never seen this.
Everett	Okay. Anyway, Succony Jazz. That's my other thing. I love them. I love them. I recently spilled some bacon grease on I had one pair in rotation. I spilled some bacon grease. I had to buy them. Gosh. John, what do you got? Other things? Sock and a jazz. Buy a pair.
Andrew	They're dad shoes. You can wear your light blue jeans, roll them up once in a wife beater.
Everett	They're dad shoes, for sure. And I love them. They're light. They're comfortable. And they make you look like a dad. I had all sorts of things I was going to say about them. John, other things.
Jonathan Ferrer	What do you got? I got rid of the motorcycle.
Everett	You said that you have you have within the last like two weeks posted motorcycle pictures on your on your close friends Instagram.
Andrew	You teased it like you you might not want to tell us what you got. But now you're showing us a picture.
Jonathan Ferrer	I got it. I got a new transport vehicle for for brew. So I bought a 911. Oh, it's not a crazy one. It's an older one. So it's like an old four.
Everett	But as I go miles on it, water cooled to be very clear, water cooled.
Jonathan Ferrer	You know it. And I said to myself, I'm terrible because I'm always living in a moment. I'm not impulsive, I think, practically to an extent, but I'm just like, ah, that's such a nice car. And rather than thinking about it and looking at the computer for a long time, just like, let's just get it. But then Stuffed sausages over here. Look at this guy.
Andrew	He's still losing it. He's he's still in tears over here next to us. We're gonna have to mute his microphone.
Jonathan Ferrer	Was it? I think it was stuffing the sausage.
Andrew	I think that's what really he really liked to hear. Stuffing it, filling it, bursting the casing.
Jonathan Ferrer	I'm good. I think you're not. You thrusted your hips when you said it and then he just died because he looked at you.
Andrew	You have to. You can't say stuff the sausage without hip thrusts. It's a it's like a I don't know. It just happens.
Jonathan Ferrer	But the latest thing with the car. Oh, so like what even makes it like a transport vehicle? So I saw these images of people that are putting tents on their 911s. I'm not doing the tent, but I got the cargo. You have the roof rack and then the cargo. It looks like an aerodynamic, slim little bay. Like a shoe. Yes. Yes. So I'm, I'm installing that like the next week. So it's going to be like the ultimate like transport vehicle. So every time I get an order, I'm just going to be like, Oh, we're just going to go for a ride. Yeah.
Andrew	So for those of you in Nebraska who would like a brew watch 11 hours. Yeah. Yeah. Dude, that's dope. Cause I, I mean, I see Tacomas all the time with like the little camper deals on them, like the, the, the truck tents. I would love to see a 911 with a truck tent on it. You could make that happen.
Jonathan Ferrer	That would be cool. It's just like, I don't know, you gotta have fun with these things.
Everett	I won't pretend to know what parking is like in Manhattan because I really don't know.
Andrew	It's not good. I have walked through Manhattan and it's not good. I wouldn't even want to be in a car there.
Everett	I assume that there's an option to have a place where you could stick a motorcycle and a car in a spot.
Jonathan Ferrer	Oh, yeah, yeah, for the most part you can you can squeeze them both in the same spot and they wouldn't charge you for two vehicles because like that's the other issue in Manhattan is just the cost of parking is like crazy crazy. Oh, let's put this on the record because you know, like, can you still hear me in the headphones?
Everett	Yeah, yeah.
Jonathan Ferrer	Okay, cool. It's so crazy. They actually, just for the record, that they started like bordering up different businesses in Manhattan, just, you know, just for the record, you know, with the election and whatnot. Not to go into politics, but just in general, the city out here, and I'm sure many other cities, yeah, they're like taking all these precautions and to see like big businesses bordering up before anything happened. It's wild time.
Andrew	All of our downtown banks have plywood over all their windows with a cutout for their like pull handle for their doors.
Everett	Yeah. I mean, people are just getting ready.
Andrew	Such that folks couldn't tell if the bank was being robbed because you can't see in.
Jonathan Ferrer	Yeah. It's the perfect time to rob a bank. Yeah.
Everett	I mean, really, this is a zeitgeist in some very important ways. It'll be interesting to, you know, see what history susses out from this period of time because very I mean, what?
Andrew	Yeah. Or should it? Because there's a bunch of asteroids headed to Earth. I heard one supposed to hit the atmosphere today. Cool. Yeah. There's also a 10 quintillion dollar asteroid floating nearish to Earth right now.
Jonathan Ferrer	Got to get the gold.
Andrew	Precious metals, right? Yeah.
Jonathan Ferrer	Yeah. Yeah.
Andrew	We like space shit.
Jonathan Ferrer	Everyone knows that.
Everett	Well, congratulations on the new rig.
Andrew	Yeah. I'm excited. I want to see like a like a camper Like the way people do up their vans, like their travel vans. I'm excited to see your 911 in the way of like a cross-country, I live in this vehicle.
Everett	Yeah, right, like a 911 with a van again expand over it.
Jonathan Ferrer	Yeah, yeah. I'm gonna see if I can brand it a little bit too with like, it's all black gloss, but I'm gonna see if I can put like matte black silhouettes of the retro graph on it in some classy, tasteful way, if it's possible.
Andrew	That'd be dope. You could cover the logo on the front, cover the handles.
Everett	It sounds cool, man. That's exciting.
Jonathan Ferrer	We'll see. We'll see.
Everett	Having fun with that. Well, John, Jonathan, really a ton of thanks for coming on the show today. Thanks for sending us out a retromatic. It's been a blast. We will probably maybe send it back. What do you want to plug today before we cut?
Jonathan Ferrer	I would say, one, contact me to get a brew magazine. It's called Brew Time. Um, and then two, since, you know, I'm all about visual storytelling, of course, like making these watches, um, I don't know, stay in contact on Instagram. That's like my, my place of peace these days. Um, I'm always, you know, contacting an email, but I would say Instagram, you know, say hello there, you know, let me know what you think, love, hate, and what you want to see in the future.
Andrew	Love it. More butterfly clasps.
Everett	Real quick, website, Instagram handle?
Jonathan Ferrer	Yes, website, brewwatches.com. And for social media, it's at brewwatches. And yeah, you'll find me there real nice and easy.
Everett	Andrew, what do you want to say before we go? Stuff the sausage. I knew it was coming. Yeah, you did. Thank you for joining us for this episode of 40 in 20. Check us out on Instagram at 40 in 20 at the watch clicker. If you want to support 40 and 20, check us out on patreon.com slash 40 and 20 real quick. We are doing a Patreon get together on November 8th. We are. If you become a patron between now and November 8th, you will be invited.
Andrew	And you're going to have to see this mustache.
Everett	530 Pacific Standard Time, November 8th. If you become a Patreon patron between now and then, you'll be invited. Don't forget to check us out next week. for watching.